
2007
06/03/2007 - ITALY - WAITING FOR THE BUS WITH LOTTO
On the occasion of the opening of the new Lotto Store in Verona on 8 March, 150 bus stops of the city will be dressed with a clearly recognizable billboard campaign. In fact, from 5 to 19 March, Verona will be the stage of the new creative idea that the company is launching for communicating to the consumer the opening of the store dedicated to the Lotto collections.