12/09/2007 - LOTTO OPENS ITS 35TH LOTTO STORE IN ITALY IN TREVISO WITH THE PRESENCE OF THE TREVISO FOOTBALL TEAM

Treviso (Italy), 13 September 2007 - Today, Lotto Sport Italia, Italian leader in the manufacturing and distribution of sports footwear, clothing and accessories, opens the new Lotto Store in Treviso with the presence of the Treviso Football Club team, which battles in the national Serie B league.

The participation of the players of Treviso FBC, accompanied by the coach, Giuseppe Pillon, at the opening of the 35th Lotto Store confirms the solid attachment of the sports company to the region and to the most representative team on the football scene in the Veneto region.

Set out on a single floor, the 370-square metre sales point appears as an ample, modern space. A new furnishing concept was used, which exalts the aesthetic characteristics of the products on display.
To ensure the important visibility is given to the Lotto brand in the city, there are 4 large brightly lit window spaces in a mall-office complex on one of Treviso's busiest traffic arteries.

The furnishing is characterised by Lotto's corporate colours: white, red and black. The light grey walls give strong emphasis to the metal furnishings and white-painted wood, and exalts the black-painted iron elements and the accessories in satin-finish steel. The cash desk is detached by standing out in red and black.
The backlit display wall has a high visual impact and displays the footwear coupled with the store's graphics: vivid black and white images narrate the tradition and innovation that Lotto symbolises through the product.

Inside the sales point, Lotto's latest collections are already on offer for Autumn/Winter 2007/2008 for men, women and children. The active offer that ranges from football to tennis, five-a-side football and running integrates with a wide leisure range.
The Lotto Underwear collections are also on sale and, given the strong connection with the city's football team, it will also be possible to buy Treviso Football merchandise as soon as it becomes available.

In Italy, the Treviso Lotto Store is the 35th to be opened following Verona and Serravalle as part of an intense retail plan that will continue until the end of the year.
As to abroad, the opening policy concentrates on Eastern Europe and Asia during this phase. The latest inaugurations, in chronological order, have been in Ukraine, Romania and Russia, in which last country a Lotto Store has opened its doors in one of the most important shopping centres in Moscow.
In the Far East, the openings continue, however, in Korea and China, as well as in Hong Kong, especially along the main shopping streets.