10/11/2008 - The Venetian company’s television commercial goes on air from November 10th 2008 until December 31st 2009 on the new born themed channel

SuperTennis is the meeting point for all tennis lovers 7 days a week, 365 days a year.
The new Italian tennis channel will be viewable for Sky users on channel 224, part of the elite sports channel platform, for those who possess a satellite disc and a decoder.

For the initial months, the television presence of Lotto foresees two different versions which will alternate themselves 48 times a day, approximately one every 30 minutes.

Spot Number 1 - Ready for the Game
This spot narrates Lotto Sport Italia’s sporty spirit and soul.  Images of athletes competing in their sport are highlighted on a black background, with particular emphasis on the absolute performance of all the sports which Lotto represents: tennis, football, running and fitness.
Particular attention is given to the audio language. The actual sounds of the performance of sports is heard throughout the sound track.

Spot Number 2 – Tennis Spring/Summer 2009 – Raptor Xtreme
In this spot the product is the sole protagonist. The Lotto shoe is positioned within a researched graphic environment, where the main colour tones of green and red clay remind the viewer of tennis.
The main characteristics of the tennis shoe Raptor Xtreme and the applied innovative technology “Syn-Pulse”: cushioning, lateral support and stability, are not forgotten.

Lotto will also be the Presenting Sponsor of “Colpo di Campione”, a more in-depth programme on the technical-tactics side of the sport, and also of “Tennis Club”, an evening time talk show presented by Massimo Caputi and Karolina Boniek.  This talk show will host tennis experts on a weekly basis who will discuss the current hot topics.



www.lottosport.com