23/01/2007 - LOTTO MOVES INTO BICYCLE RACING

Trevignano (Italy), 23 January 2007 - Proving its genuine sports company nature once again, Lotto Sport Italia has signed another technical sponsorship agreement, joining the Liquigas Team family. This time the sponsorship is for bicycle racing, a sport whose emblems are passion and sacrifices made in its name. With this agreement, Lotto has committed to supply the Liquigas Team with technical after-race materials, clothing, footwear and accessories for the whole of 2007. Liquigas is Italy's leading company in LPG distribution and has been the sole sponsor of the Liquigas Pro Tour team since 2005. The team includes Filippo Pozzato, the winner of last year's Milan-San Remo race, Danilo Di Luca, and Enrico Gasparotto, winner of the 2005 Italian championship. Lotto's double diamond logo will appear on the team's flagships and Lotto will also supply its after-race materials. Sartorial articles, technical materials and natural fibres are the hallmarks of Lotto's dedication to promoting the "made in Italy" style.  Track suits, polo shirts, sweatshirts, blousons, waistcoats, shirts and bermudas have been specially designed, and are characterized by the slim fit which enhances the cyclists' bodies, and attention to detail combined with unique design. "This is a major opportunity for our company and it will allow us to portray and popularize the typically Italian style of our collections and our passion for the world of sport," commented Roberto Carpignani, Sales Manager for Italy in Lotto Sport Italia. "The cyclists will wear articles that have been specially created to meet their needs. They will also wear Lotto's latest technology running shoe: Syn-Pulse, a unique model which provides exceptional stability and cushioning, and is the fruit of a revolutionary research project carried out in Lotto's laboratories."