01/04/2008 - LOTTO - Fiorentina event: Great success at the "I Gigli" shopping mall

Great audience in Florence last Tuesday to greet the Fiorentina team. A perfect occasion for a preview presentation of the new Lotto line dedicated to the "Viola" team featuring t-shirts, short-sleeve polos and sweatshirts. The Fiorentina players were expected outside the "Universo Sport" store, located in the "I Gigli" shopping mall, not far from the city centre. Numerous fans arrived already early afternoon to wait for the team and to get a ringside seat. The public spent the time playfully waiting for the team with dj music and Lotto gadgets, such as caps, Pringles chips, posters, postcards as well as some cosmetics, which were distributed for the occasion.
A delirious crowd finally welcomed the players and the coach Prandelli, who were happy to sign autographs and meet the press.

Two huge shop windows were also set up inside the Universo Sport store, one dedicated entirely to the Viola team and one dedicated to the Lotto Leggenda collection.
Thanks to the great success, Lotto with its two shop windows has been the protagonist all week long, scoring, after the Biffi store event in Milan, another successful "goal" in a new prestigious store.