09/09/2005 - LOTTO: THE ESSENCE OF SPORT, AN ESSENCE FOR SPORT

At today's press conference, with the kind participation of a selected football team of models, the Nazionale Modelle - who have been organizing charity matches for some months now, sporting their elegant outfits by Lotto on the football fields - the brand-new line of Lotto scents and cosmetics, produced and distributed under exclusive worldwide licence by Turin-based Weruska & Joel, has made its "catwalk début".

"Godfathering" the official presentation was AC Milan defender and captain of the 2002 World Cup's winning soccer team Cafu (who has been playing in Lotto boots since the year 2000), who joined the chairpersons of the two companies - Andrea Tomat for Lotto Sport Italia and Luisa Paci for Weruska & Joel - for the official launch of the new lines of scents and cosmetics for men and women bearing the Italian sports brand.

The Lotto line has "entered the field" with a comprehensive range for sportsmen and women: for women, Eau de Toilette, Body Lotion, In Shower Body Lotion, Alcohol-Free Deodorant Milk, featuring a vivacious and sparkling harmonious blend of musky and floral scents, exuding energy and sensuality, meant for exuberant, bright and passionate women who are mischievous and want to assert their vitality. Eau de Toilette, After Shave splash and balm, Alcohol-Free Deodorant Milk for men, their distinguishing trait an eloquent fragrance that reveals the instinctive language of the body and wields natural seductive charm, exposing power and energy in a sensual dynamism.

The packaging also pays homage to the line's sport origins, designed with a vibrant, dynamic slant, defined by netting that elegantly enwraps all the tension, power and speed that prelude the athletic burst.

The marketing idea steering the licence agreement between Lotto and Weruska & Joel - to last eight years (2005 - 2012) - tends to translate the high-performance contents of Lotto products into leading cosmetic items aimed to meet the needs of sportsmen and women. Scents, therefore, are joined by other tailored cosmetics, for pre- and post-sport use.

Whilst its core business is still sportswear and sports shoes, Lotto - in line with the Company's strategic plan, which entails parallel expansion using such tools as brand extension into new fields through agreements with high-profile partners (Fraly for sports underwear, Cartorama and Safta for school material and stationery) - is thus swelling its portfolio of agreements outside the sportswear field already initiated by the brand, inserting the alcohol line as another significant piece in the puzzle for its business development.