08/03/2007 - LOTTO OPENS BY THE AMPHITHEATRE IN VERONA

Verona (Italy), 8 March 2007.- Lotto Sport Italia, the Italian leader in the production and distribution of sports footwear, clothing and accessories, inaugurates the new Lotto Store in the heart of the Veronese city which is home to the champions of Chievo.

The full A.C. ChievoVerona team and its managers are expected at tonight's inauguration from 7 pm onwards.

The new store extends over 200 sq. m. on one single floor, where the sports universe of the Lotto collections is to be found, ranging from pure performance (football, five-a-side football, tennis and running) to leisure wear, for men, women and kids. The new Lotto Underwear collections will also be available in the store's assortment.
Another characteristic of the Lotto Store in Verona: the area with products created exclusively for Chievo.

Six large glass windows create strong emotional impact in the store, characterized by mainly natural lighting and a fitting-out that takes up the colours that are characteristic of the brand - red, white and black - played against the base of a laminated grey floor, pale grey walls, furniture made of metal and white lacquered wood, vertical components in black painted iron and satin-finish steel accessories. The area is dominated by a back-lit wall that displays the footwear, the cash-desk block and posters of the brand's new communication design, with black and white pictures of strong visual impact, which explain the brand's prestigious tradition and constant research for innovation.

The important Veronese location brings the number of Lotto stores presently trading in Italy to 33, direct or managed through franchisees.
This new opening consolidates the brand's presence in Italy and forms part of the broader international retail plan whose objective is to strengthen Lotto's image in those export markets in which the brand is already present and recognized on the one hand, and to gain high visibility particularly in several emerging markets on the other. In fact, in Asia the openings continue in China, India and Korea, while in Russia, Romania and the Ukraine Lotto already has more than 10 single-brand stores per country.