29/01/2008 - LUCA TONI AND LOTTO SPORT ITALIA, AMBASSADOR OF ITALIAN STYLE

The Association of Italian Sports Manufacturers, Assosport, through its president, Giancarlo Zanatta, appointed Bayern Munich striker and football world champion Luca Toni to act as the first ambassador of his country for Italian style and fashion taste. At the same time, also Luca Toni’s technical sponsor, Lotto Sport Italia, has been distinguished as it has brought a special Italian touch into the international sporting goods market.
This dual award to Lotto and its leading sponsored player confirms the success of the company’s corporate strategy that has aimed at achieving leadership in its core business to then focus on expanding its market share in the leisure area through an ad hoc line and brand that are both inspired by the company’s sporting soul, and fashion oriented too.