03/09/2007 - LOTTO SPORT ITALIA AND COMPAGNIA DELL’OROLOGIO SIGN A LICENCE AGREEMENT FOR A NEW LINE OF LOTTO TIME WATCHES

Trevignano (Italy), 3 September 2007 - Lotto Sport Italia, Italian leader in the manufacturing and distribution of sport footwear, clothing and accessories, and Compagnia dell’Orologio Spa in Noventa di Piave jointly announce that they have signed a licence agreement for the manufacturing, marketing and distribution of Lotto branded watches. The agreement, which is scheduled to last for five years and includes international distribution, confirms the entry of the company, led by Andrea Tomat, into the Watches & Accessories segment.

Thanks to the considerable experience of Compagnia dell’Orologio, Lotto Sport Italia aims to launch its own brand with the Lotto Time line with the standards of dynamism, innovation, quality, Made in Italy design and a passion for sport, which have always been the strengths of the Lotto brand, with the objective of reaching 10 million euro in the first 5 years.

Established 12 years ago by Augusto Bincoletto, Compagnia dell’Orologio is a dynamic company in the Veneto province that concentrates on research and quality, and which produces about 700,000 watches each year, according to the plan of the integrated factory, from design to distribution.

There are two lines for the Lotto Time project: Active Line and Leisure Line.
Some characteristics regarding the models: analogue quartz watches with approved Japanese movements (Miyota - Citizen), steel cases, water-resistant, mineral glass, two-tiered dials, solid steel plates, wrist bands in solid steel, watch straps in leather/canvas/PU. 2-year guarantee.

The distribution of the collections by Compagnia dell’Orologio will be divided across different channels, concentrating on the specialist watch and jewellery channel in which the company is a market leader, as well as the sporting and fashion channel, making the most of the synergy with Lotto Sport Italia.
Lotto Sport Italia therefore confirms its position as one of the most prestigious sports brands on an international level and expresses the essence of its brand and the desire to always be more contemporary in its forms and research of materials with this new collection of watches.

 

“I am satisfied and enthusiastic about this new project,” affirms Alberto Landi, Marketing and Communication Director of Lotto Sport Italia, “which allows us to widen the extensive range of Lotto branded products by entering the watch sector. With Lotto Time, we will be able to accompany those who choose us not only when playing sports or during their leisure time, but all day long... on their wrist”.

“It fills me with pride and joy,” claims Augusto Bincoletto, MD of Compagnia dell’Orologio, “to have perfected this important collaboration with Lotto. Furthermore, the agreement was reached with the help of the collaboration of the company specialised in international licensing, Keep Right in Montebelluna. I am certain that my staff and I are able to create a collection that makes the best possible use of time for sports lovers”.