
2007
14/03/2007 - LOTTO LEGGENDA, EVERYWHERE IN MILAN
On the occasion of Micam, Lotto Sport Italia has planned an important advertising campaign on 15 March in City, one of Milan's most important free press. The Stadio 90 Lady shoes with the Polo Leggenda will be the protagonists on the inside front cover and the Newk Giglio Metal sneaker with the testimonial Luca Toni on the back cover. This initiative is part of a communication strategy which aims to increase the visibility of the Lotto Leggenda products with its consumer and trade.