08/03/2007 - ARGENTINA - A SECOND HOMETOWN FOR LOTTO IN SOUTH AMERICA

The visibility and brand awareness of Lotto is rising in Argentina. Thanks to the Lotto licensee Indepro, the double diamond logo is already associated to big names of the Argentinean football with sponsorship agreements signed with three first division teams: Club Atletico San Lorenzo de Almagre, Argentinos Juniors, respectively ranked second and third in the championship, and Quilmes Atletico Club.
Furthermore, Lotto's brand image is strengthened thanks to successful testimonials playing in Argentina's Primera Division,such as
- Malinga Giménez, current top goalscorer and forward of San Lorenzo and of the Bolivian national team,
- Sergio Orteman, midfielder of Boca Juniors and of Paraguay's national team
- Ezequiel Lavezzi, defender of San Lorenzo and of Argentina's national team
- Adrian Gonzalez, midfielder of Nueva Chicago
- Ruben Sambueza, forward of River Plate.