30/06/2010 - THE LOTTO ATHLETE TZVETANA PIRONKOVA BEATS VENUS WILLIAMS

Outstanding result for Lotto testimonial Tzvetana Pironkova, who yesterday beat 5-time Wimbledon champion Venus Williams in two straight sets.
Prionkova dominated the whole match, which lasted just 1 hour and 25 minutes, beating her opponent with an end result of 62 63 and thus earning a well-deserved place in the semi-finals, where she will face the no.21 seed, Russian Vera Zvonareva.
Great satisfaction for the Lotto athlete, who becomes the second ever Bulgarian players to reach a Grand Slam semiIfinal.

29/06/2010 - LOTTO AT WIMBLEDON

Excellent result for the Lotto testimonials present in the second week of Wimbledon. In the Lotto derby, that yesterday saw Robin Soderling take to the courts against David Ferrer, a real battle was played that went to the 5th set. The Swede managed to defeat the Spaniard in the last set, 7 games to 5, thus earning a well-deserved place in the quarter finals.

Further excellent performances also for the Lotto doubles team of Rohan Bopanna and Aisam-Ul-Haq Qureshi, who defeated the team made up of Lukas Lacko and the Lotto player Sergiy Stakhovsky, thus earning, for the first time in their career, a spot in the quarter finals of a Grand Slam.
In these days the Lotto team presented itself to Wimbledon's public wearing training t-shirts and pre-match jackets with the slogan "Stop War! Start Tennis!", especially created by the Italian company for Wimbledon, in order to promote peace in India and Pakistan, their respective countries.
The initative brought forward by Lotto Sport Italia, was also supported by their colleagues Robin Soderling, David Ferrer, Francesca Schiavone, Ekaterina Makarova and Magdalena Rybarikova.

24/06/2010 - GREAT TENNIS VICTORIES FOR LOTTO

Lotto testimonial Sergiy Stakhovsky won his third career title in the UNICEF Open, s'Hertogenbosch. The Ucrainian beat Serbian Janko Tipsarevic, 7th seed, in just two sets with a final result of 63 60. An impressive week for the Lotto testimonial who did not drop a set in 5 matches and won 43 out of 46 service games.

Another great week for Lotto testimonial Guillermo Garcia-Lopez who reached the final of the AEGON International in Eastbourne, Great Britain. The Spaniard fell to Frenchman Michael Llodra with a final result of 75 62.

24/06/2010 - GREAT VICTORY FOR LOTTO TESTIMONIAL EKATERINA MAKAROVA

Extraordinary success for Lotto testimonial Ekaterina Makarova has won her first ever career title at the AEGON International tournament in Eastbourne, UK. The world no.100 managed to beat world no.15 Victoria Azarenka in two sets, with a final result of 76(5) 64. By winning this tournament, Makarova is the first ever qualifier to win the tournament in the history of the AEGON International.

11/06/2010 - LOTTO PRESENT AT WIMBLEDON

From the 21st June to the 4th July the Wimbledon Championships will take place in London. A brilliant occasion for brand visibility, as Lotto will be present at this prestigious event with the following players, who will be taking to the courts with the new Spring/Summer 2010 collections.

Gentlemen's Singles
1.   Soderling Robin (SWE)
2.   Ferrer David (ESP)
3.   Beck Andreas (GER)
4.   Garcia Lopez Guillermo (ESP)
5.   Berrer Michael (GER)
6.   Stakhovsky Sergey (UKR)
7.   Malisse Xavier (BEL)
8.   Gabashvili Teimuraz (RUS)
9.   Kavcic Blaz (SLO)
10. Baker Jamie (GBR)
11. Mayer Leonardo (ARG)

Ladies' Singles
1.   Schiavone Francesca (ITA)
2.   Brianti Alberta (ITA)
3.   Lucic Mirjana (CRO)
4.   Rybarikova Magdalena (SVK)
5.   Camerin Maria Elena (ITA)
6.   Yakimova Anastasia (BLR)
7.   Pironkova Tsvetana (BUL)
8.   Groenefeld Anna-Lena (GER)
9.   Makarova Ekaterina (RUS)

11/06/2010 - LE DD "WALK OF INSTINCT": EMOTIONAL JOURNEY THROUGH ITALY

Le dd tells its story and it does in a very special way. 30 days. 30 stops. 30 Italian locations. Four testimonials. Only one aim: to unveil Le dd's soul.
Le dd are a particular magical wand that allows, in all moments of the day, to live an unpayable experience and to feel bare footed. But protected.
To wear Le dd is a new and very nice sensory experience, which gives a feeling of lightness and freedom, an absolute feel of naturalness: just like being bare footed, plus, the reassurance of having protected feet.

Today the emotional journey through Italy begins. Four testimonials, chosen by the brand's fan club, will alternate themselves in a tour without stopover for a month. Crossing Italy, starting with Trieste to finally arrive in Siracusa, whilst searching for "Le dd people" in the hope of transmitting the values of the products.
Strong moments and circumstances will be create, in vacation locations, or in cultural cities, and many more. They will be hunting for contemporary aspects of a country that has so much to offer and tell, through its people and customs.

The idea is that to give form to a virtual community, and more, that can communicate through social networks and exchange information with a communication flow generate by our four friends.
 
Facebook, Twitter, Flickr are the channels of everyday communciation, in a detailed and captivating manner.

It is possible to follow "walk of instinct" through the website www.le-dd.com

03/06/2010 - BONUCCI, CAPDEVILA AND JOHNSON, SOME OF THE LOTTO PLAYERS HEADING TOWARDS SOUTH AFRICA FOR THE WORLD CUP

Bonucci, Capdevila and Johnson are amongst some of the Lotto players that will be heading towards South Africa for the World Cup.
Seven days from the start of the tournament the official names of the players making the squad are released.  Taking to the pitch with the top-of-the-range FW10 football collection are Leonardo Bonucci (defender), Christian Maggio (defender), Morgan de Sanctis (goal keeper), Joan Capdevila (defender), Sidney Govou (striker), Glen Johnson (defender), Alexander Doni (goal keeper), Jean II Makoun (midfielder) to name but a few. The complete list of testimonials will be given in a few days.

03/06/2010 - SODERLING BEATS THE WORLD NO.1 AND REACHES THE SEMI-FINALS!

Soderling excites Paris and the whole tennis world once more by beating the world no.1 and reaching the semi-finals!

Excellent result for the Lotto testimonial who last tuesday, defeated the reigning champion and world no.1 Roger Federer during their quarter-final match. With this victory, Soderling becomes the first tennis player since 1984, to defeat the tournament champion two years in a row. Tomorrow, Soderling will take to the court against the Czech Tomas Berdych in their battle for the final.

03/06/2010 - FRANCESCA SCHIAVONE MAKES HISTORY!

Basso, the captain of the Liquigas Doimo wins the Giro d'Italia!
Ivan Basso's "pink dream" has come true: the captain of the green-blue team stepped onto the highest podium winning the 93rd edition of the Giro D'Italia.
A victory, that for Basso and the Liquigas-Doimo team, remembers those from 2006 and 2007. To emphasise the team's fantastic tour, il Nabli's performance: three days wearing the pink jersey and third place in the final ranking.

03/06/2010 - AMAZING SUCCESSES FOR LOTTO OVER THE LAST FEW DAYS

Basso, the captain of the Liquigas Doimo wins the Giro d'Italia!
Ivan Basso's "pink dream" has come true: the captain of the green-blue team stepped onto the highest podium winning the 93rd edition of the Giro D'Italia.
A victory, that for Basso and the Liquigas-Doimo team, remembers those from 2006 and 2007. To emphasise the team's fantastic tour, il Nabli's performance: three days wearing the pink jersey and third place in the final ranking.

27/05/2010 - THE ZHERO GRAVITY ULTRA TOUR CONTINUES AND ARRIVES IN GENOA

Last Saturday, Genoa was presented with the only laceless football shoe in the world, in a very suggestive location. Numerous fans gathered in the Lotto Free Village, situated near the Porto Antico area, close to the famous Acquarium, and had the chance to try the Zhero Gravity Ultra boot whilst trying their luck against the well-known robot that saves all penalties. The Lotto Free Village was part of the "Festa dello Sport 2010" event, a manifestation that incorporated culture, entertainment and solidarity, organised by the city to encourge youngsters towards sport.

Zhero Gravity Ultra was the protagonist last Saturday, as it took to the pitch of the Genoa stadium Luigi Ferraris during the charity match between All Star Rossoblù and Nazionale Stilisti, team which sees Lotto as technical sponsor.



The fashion designers played the match wearing the revolutionary footwear and with the surprising and innovative jersey made by Lotto, which features the more classic cut and fit of a tuxedo, and brings the trend and style from the fashion world into the sports performance arena.

24/05/2010 - IVAN BASSO WON THE 15TH STOP OF THE GIRO D'ITALIA

Ivan Basso grasps the public's enthusiasm with an extraordinary performance that saw him conquer the Monte Zoncolan, considered the toughest cycling route in Europe.
The Liquigas-Doimo captain won the 15th stop of the Giro d'Italia from Mestre to Monte Zoncolan.
Ivan Basso, with unstopable progression imposed himself infront of the world champion Cadel Evans leaving more then a minute between them.
With this victory, Ivan Basso climbs to the 5th position in the rankings, thus candidating himself for the final victory.

13/05/2010 - LOTTO ALONG WITH THE TEAM LIQUIGAS-DOIMO WINS THE FIRST ITALIAN STOP OF THE GIRO D'ITALIA.

The Giro which started last Saturday, arrived in Cuneo yesterday with the Team Liquigas-Doimo winning the Team Time Trial, therefore winning the first , second and third place in the general rankings.

Yesterday, the pink jersey was worn by Vincenzo Nibali, new rising Italian cycling talent, followed by Ivan Basso, captain of the Liquigas-Doimo team and by the remarkable Valerio Agnoli. All Liquigas athletes.

A partnership between Lotto and Liquigas that started in 2007 with the supplying of post-race technical material, footwear, apparel and accessories and that during the course of these few years saw the Italian company side by side with the team during the various victories gained around Europe.

13/05/2010 - ZHERO GRAVITY ULTRA IN PALERMO

11th May 2010

Zhero Gravity Ultra arrives in Palermo.

After the Milan stop, the Sicilian city hosted the second phase of the Lotto Freestyle Road Challenge that during Tuesday morning decided the freestylers that will compete in the final in Rome on the 25th May.

Numerous were the fans that visited the Lotto Free Village, situated in one of the busiest squares of Palermo, and that during the day were able to challenge their penalty skills against the Robot that saves all goals whilst wearing the Zhero Gravity Ultra.

Amongst the guests were some of the Palermo football team players that met many of the pink and black fans that were present by signing autographs and taking photos along with giving interviews to the media that attended.

The Palermo stop, as per Milan, was promoted via both advertising pages on La Gazzetta dello Sport, Corriere dello Sport, TuttoSport and Il Giornale di Sicilia and through guerrilla marketing (stickers, stencils, branded laces and a speaker's corner) during the night and day in strategically selected areas of the city. A futher communications activity was created supporting the traditional methods of publicity through the sending of sms, newsletters and with the presence on the main social networks.

Zhero Gravity Ultra was also presented on live television last Sunday during TgsStudioStadio, one of the most watched Sicilian sports shows. Amongst the guests was Matteo Agostinetto, football sponsorship manager for Lotto, who commented the Palermo - Sampdoria match and invited all fans to the event.

www.zherogravity.lottosport.com/en/zhero-gravity-ultra

13/05/2010 - THE LOTTO TEAM FC KOPER WON THE SLOVENIAN CHAMPIONSHIP

Last 24th April, the Lotto team FC Koper won the PRVA Liga three days in advance of the end of the Slovenian championship by defeating during an away match, the team Velenje Rudar 2 goals to 0.
The Lotto team therefore is now able to participate in the qualifications of the Champions League.

10/05/2010 - THE LOTTO TEAM AL-ITTIHAD WON THE FINAL OF THE KING'S CUP IN SAUDI ARABIA

Last Friday, the Lotto team Al-Ittihad defeated Al-Hilal (Saudi League Champions) in the final of the King's Cup in Saudi Arabia. The Lotto team obtained the victory at the King Fahd Internatinonal Stadium by defeating Al-Hilal during the penalties with an end result of 5-4.
An exciting match that gave great visibility to the Lotto brand.

02/05/2010 - 2ND MAY 2010 - MARATHONES SUNDAY

11° Maratona d'Europa
Trieste, Italy
2nd May, 2010

On the 2nd May the 11th edition of the Maratona d'Europa took place in Trieste. A record breaking edition, not only because of the numerous participants, but also because of the high numbers of foreigners who arrived from all over the globe. The Etonic testimonial, Philemon Serem Kipketer reached second place of this prestigious race with a running time of 2h24'40''.

8th Edition "ColleMar-athon" International Marathon
2nd May, 2010

Also on the 2nd May, the Colle Marathon took place, one of the most beautiful marathons in Italy. The more then 800 participants took off from the plushy heights of Barchi (329 m slm) with the finish line on the coast of Fano through curvy and ancient fortified districts.
An international level competition domincated by the Etonic athletes Vincent Kipchirchir (KEN), who recently won in Naples, and Biwott Zakayo Kipsang who reached third place.

On the podium:
1° Vincent Kipchirchir (Etonic) in 2:22:57
2° Giorgio Calcaterra in 2:26:57, winner of the last four editions of the 100km Passatore and new 100km Italian champion.
3° Biwott Zakayo Kipsang (Etonic) in 2:27:25

26/04/2010 - THE ONLY LACELESS FOOTBALL BOOT IN THE WORLD LAUNCHES AT THE 2010 WORLD CUP
Lotto protagonist in South Africa with the Zhero Gravity Ultra

Milan, 26 April 2010.

Lotto Sport Italia, Italian leader in the production and distribution of footwear, apparel and accessories for sport, presents the new Zhero Gravity Ultra, the only laceless football boot in the world, in occasion of the much anticipated 2010 World Cup in South Africa.

Sensitivity, precision and lightness are the characteristics of the Zhero Gravity Ultra. Thanks to the combination of Lotto patented technologies, the revolutionary football boot of the up-coming 2010 World Cup is born.

Lace Less: the absence of laces ensures a perfect fit to the shape of the foot and maximum sensitivity in controlling the ball. Zhero Gravity Ultra is the evolution of the first laceless football boot in the world Zhero Gravity, a Lotto exclusive, launched in occasion of the 2006 World Cup. An Italian design model, thanks to the exclusive Lace Less technology, wraps the foot like a glove: the absence of laces extends the contact surface to the entire upper ensuring complete contact with the ball and the relative control without elements of disruption for maximum precision when striking the ball.

ReactiveArch: the first dynamic concave shaped sole that flexes, moving in unison with the natural deformation movement of the transversal arch in the forefoot, favouring the return of stored energy in the direction of movement. The benefits that are guaranteed by this new sole are:
- Stability when planting the foot: During the phase of maximum load the change in inclination of the studs under the forefoot brings to an increase in lateral stability ensuring an improved protection of the ankle.
- Maximum cushioning of the impact forces: Reduces trauma due to the impact with the ground that the foot undergoes at every step, returning the Energy stored to the direction of movement. - Reactivity during thrust: Allows the fastest and most effective possible elastic return of the foot, enhancing sports performance to the maximum.

Twist'ngo: a pivoting stud positioned in the area of the first metatarsal that allows to enhance the athletes performance and reduce the risk of injury. In fact, thanks to its conformation, the pivoting stud allows for the boot to follow the rotational movement by the athlete making the change in direction more harmonious and natural. The use of this technology brings important advantages in terms of:
- Speed: The pivoting of Twist'ngo takes place more rapidly than with a traditional stud, thus reducing the foot/ground fiction, and bringing a noteworthy advantage for the athlete in terms of energy saving and enhancement of sporting performance;
- Prevention: The foot maintains its axis when pivoting and consequently the movement quality improves, reducing the risk of injury. - Stability: The pivoting stud has a slightly larger diameter size compared to the other studs and thus works like a pin and allows the contact point to be kept stable favouring the stability of the athlete during rotational movements.



ZHERO GRAVITY ULTRA

Upper: Upper made from soft microfiber, light and transpiring, characterised by the Lace Less technology, that guarantees the perfect fit to the shape of the foot and maximum sensitivity when controlling the ball.

Heel Counter: Heel Control is a set of technical features used in the construction of the upper to ensure correct heel support and control.

Sole: Pebax sole. The latter part of the foot is integrated with the heel counter and allows for optimal stability and protection, whilst the forefoot encloses the Twist'ngo and ReactiveArch technologies that guarantee maximum reactivity, safety and performance. A sole, therefore, that ensures excellent flexibility in the front of the foot and secure support in the rear depending on the functionality of the foot.

Studs: Available in two different soles: SG (soft ground) with interchangeable studs for heavy and muddy grounds; FG (firm ground) with conical fixed studs that include the Twist'ngo system, for maximum stability and traction on grassy and dry surfaces.

Insole: Insole with an exceptional return memory and flexion channels for perfect synergy with the ReactiveArch technology. The ridges positioned on the upper part of the insole provide arch massage which aids circulation and the absorption of lactic acid.


Upper: microfiber
Lacing method: laceless
Colours: white/metal blue night; black/bright white
Sizes: USA 6/13
Retail price: eur 150,00
Distribution: in the top football specialist points of sale
Personalisation: on the website www.zherogravity.lottosport.com it will be possible to purchase both the neutral version and the version personalisable by the final consumer
Communication: The communication strategy will use innovative and non-conventional language, in accordance with the company's internationality

26/04/2010 - LOTTO ZHERO GRAVITY ULTRA, THE ONLY LACELESS FOOTBALL BOOT IS READY TO START THE CHALLENGE

En-route to South Africa, Lotto chooses the best free-styling footballers and promotes "FreeFromLaces", the first web 2.0 movement to liberate oneself from any ties.

Milan, 26th April 2010.

Lotto Sport Italia, Italian leader in the production, trade and distribution of footwear, apparel and accessories for sport, turns to the urban community to launch the new Zhero Gravity Ultra, the only laceless football boot in the world, that will make its debut on the football pitches of the 2010 South African World Cup.

Sensibility, precision and lightness are the characteristics that make the Zhero Gravity Ultra unique, thanks to the combination of patented Lotto technologies such as: Laceless (the absence of laces)), for a perfect wrap around the foot which gives maximum sensibility when controlling the ball; ReactiveArch, the first dynamic concave shaped sole that guarantees maximum cushioning, stability and reactivity; Twist'ngo, the first rotating stud that enhances performance and reduces the risk of injury.

Zhero Gravity Ultra is an innovative shoe, developed in collaboration with many players both professional and amateur, that in occasion of the launch event will bring their talent and experience. Amongst the guests will be Luca Toni, Leonardo Bonucci, Giuseppe Rossi and Joan Capdevila, to name but a few of the Lotto testimonials that are preparing to represent the double-diamond brand at the upcoming South Africa World Cup.

With the aim of bringing passion outside the football pitch, Lotto calls-upon the best acrobatic footballers in the country to measure up their talents with the Zhero Gravity Ultra on their feet, in a free-styling road challenge that will take place in four main Italian cities: starting with Milan to then move onto Palermo, Genoa and at last Rome, where the 8 finalists that will make up the Lotto "FreeFromLaces Style Team" will be judged.

The Lotto Free Village in Milan, near Bovisa, is the arena for the first match where the best footballing acrobats will exhibit their talent in-tune with the spirit of the event. Inside the Free Style Ring the numerous people registered to the competition will have at their disposal a pre-established time in which to showcase their talents and abilities in front of a jury of technical experts. Furthermore, Lotto has created an entertainment area which sees various activities take place, amongst which, the possibility of confronting one's penalty skills with the Zhero Gravity Ultra, against the "paratutto" robot, a robot that thanks to the sophisticated video camera systems and an automated figure outline is near-enough impossible to score against (www.arneis.com).

The Lotto Free Village also hosts an area dedicated to "FreeFromLaces", the movement that through the concrete support of the Italian company and the never-ending voice of the web, makes its best efforts in proposing ideas and contents that bring to a pondering on ties, be it personal, mental, virtual, social, cultural or physical, from which often it seems impossible to free ourselves from. The Free Box is a thinking area where everyone, in front of a video camera can suggest and present ideas and opinions in order to untie laces that we condemn. All precious ideas that will be collected on the website www.freefromlaces.com.

www.FreeFromLaces.com
www.zherogravity.lottosport.com
www.lottosport.com

26/04/2010 - "FreeFromLaces", THE 2.0 WEB MOVEMENT TO FREE ONESELF FROM TIES IS BORN

Lotto promotes this initiative taking inspiration from the philosophy of its most innovative shoe, Zhero Gravity Ultra, the only lace-less football boot in the world Milan, 26th April 2010

Lotto Sport Italia supports "FreeFromLaces", the movement that through blogs, forums, social networks, music and video, collects and proposes to the entire web community contents and ideas that invite the user to reflect and ponder on "laces" that limit our daily routine, those personal, mental, virtual, social, cultural and physical ties that often seem impossible to untie.

"FreeFromLaces" addresses free people, open and dynamic of the 2.0 community with the aim of collecting and sharing the largest amounts of ideas and useful solutions to untie the "aces" that are condemned by the users. "FreeFromLaces" also wants to be a meeting point for a community made up of people that have chosen a positive approach to life, freeing themselves from the fear of not being able to express themselves, to not feeling worthy, of not knowing the right answer and wanting to emancipate themselves from the imposed regulations. A movement that proposes to erase approval to support the ideas and initiatives of a society that emphasises youth as protagonists of an educational process that wants to reduce crime, increase responsibility and participation.

All ideals that Lotto Sport Italia sustains and partakes in, encouraging those who manage to overcome fears and difficulties in order to grab opportunities without interrupting their drive to better themselves. For this reason, the Italian company taking inspiration from the philosophy of its new innovative Zhero Gravity Ultra boot, the only lace-less football boot in the world promotes and sustains "FreeFromLaces", a movement created for dynamic people able to confidently face all types of challenges.


The ideas of ways to liberate oneself from existing ties and limitations that will be uploaded on the website www.freefromlaces.com will be evaluated by a jury specifically chosen to select those with major interest that Lotto Sport Italia will consider supporting with a concrete effort.

Be part of the "FreeFromLaces" community: www.freefromlaces.com

www.lottosport.com
www.freefromlaces.com

23-25/04/2010 -Lotto at the Semi-Finals and Play-Offs of the Fed Cup 2010
Fed Cup 2010

This weekend, the Semi-Finals and Play-Offs of the Fed Cup will be played. Lotto will be present at this prestigious sporting event with four national teams (Ukraine, Serbia, Poland and Sweden) and six players thus giving excellent visibility to the Lotto brand.


World Group Semi-Finals

ITALY VS CZECH REPUBLIC
Rome, Italy
Scheduled on the following TV Channels: RAI (ITA), Czech TV (CZE)
Francesca Schiavone(ITA) and team captain Corrado Barazzutti (ITA) will be wearing Lotto clothing and footwear during play.

USA VS RUSSIA
Birmingham, USA
Scheduled on the following TV Channels: The Tennis Channel (USA), NTV+ (RUS), RTR (RUS), Neo Sports (IND), Super Tennis (ITA), GIP (GER), Sport TV (POR) Ekaterina Makarova (RUS) will be wearing Lotto clothing and footwear during play.


World Group Play-Offs

UKRAINE VS AUSTRALIA
Kharkiv, Ukraine
Scheduled on the following TV Channels: TET (UCR)

SERBIA VS SLOVAKIA
Belgrade, Serbia
Scheduled on the following TV Channels: RTS (SRB), STV (SVK)
Magdalena Rybarikova (SVK) and Lenka Wienerova (SVK) will be wearing Lotto clothing and footwear during play.


World Group II Play-Offs

POLAND VS SPAIN
Sopot, Poland
Scheduled on the following TV Channels: TVE (ESP)
Carla Suarez Navarro (ESP) will be wearing Lotto clothing and apparel during play.

SWEDEN VS CHINA
Helsingborg, Sweden
Not schedule for TV viewing.

SLOVENIA VS JAPAN
Maribor, Slovenia
Scheduled on the following TV Channels: Sport TV (SLO) Masa Zec-Peskiric (SLO) will be wearing Lotto clothing and apparel during play.

www.lottosport.com
20/04/2010 - GREAT VICTORY FOR FRANCESCA SCHIAVONE AT THE BARCELONA LADIES OPEN

Third career win for Lotto testimonial Francesca Schiavone who won the Barcelona Ladies Open.

Francesca won last Sunday, on the Spanish clay courts defeating the Italian Roberta Vinci, in just 59 minutes with a final results of 61 61.

A perfect tournament for the Lotto testimonial who did not drop a set during the whole week and gave excellent visibility to the Lotto brand.

www.lottosport.com

30/03/2010 - LAST SUNDAY ETONIC WAS PROTAGONIST IN TWO DIFFERENT INTERNATIONAL SPORTING DATES.

Excellent result for the Etonic athlete Serem Philemon Kipketer who won the Freiburg marathon in Germany with a record-breaking time of 2,24,16 nothwithstanding the strong wind not in her favour. The Kenyan, who for the past two years has been endorsed by Etonic, won with an astounding 3,21 seconds ahead of the runner-up.

Another superb result in the Etonic sponsored international race "Invitational" in Arcade, Treviso. The racing day, which featured all the racing categories, saw the final race, with the participation of numerous Top Runners, completely dominated by Etonic athletes. The podium saw Vincent Kipchirchir (Kenya) take first place, followed by Biwott Zakajo Kipsang (Kenya) in second and the Italian Luigi La Bella take third place, thus giving excellent visibility to the Etonic brand.

11/03/2010 - THE NEW REACTIVEARCH TECHNOLOGY TODAY IN ROME

At 17.30 this afternoon, Lotto Sport Italia will present in the Rome store of Via Aurelia 670 the brand new men's running and tennis shoes (Detroit and Raptor Ultra) featuring the Reactive Arch technology. Guests of honour are the world famous Rome players Luca Toni and Simone Perrotta that will outline the new technology to the press: the first ever concave dynamic sole that flexes moving in unison with the natural deformation movement of the foot, guaranteeing maximum cushioning of the forces of impact, stability when planting the foot and reactivity during thrust.
A brilliant opportunity for the media to learn more about Reactive Arch with one of the most experienced professors in ergonomics and biomechanics, Prof. Mauro Testa, along with Lotto's Marketing & Communications Director, Alberto Fraticelli. The players available to meet fans for autographs and photos.

Today's save the date is to be added to last February's event that took place in the Milan store of Corso Buenos Aires, and featured Ivan Basso, who is the captain of the Pro Cycling Team Liquigas Doimo.

11/03/2010 - GOLF DIGEST AWARD USA

Last Tuesday, the most important American golf magazine, Golf Digest, awarded Etonic's G>SOK Glove the Gold Award in the category "2010 Golf Glove Hot List". The glove stood out amongst its contestants due to its flexibility, consistent fit and anti-twist thumb. A prestigious acknowledgement that once again underlines the exellent quality and technological innovation of Etonic's products.

www.lottosport.com

18/04/2010 - Victory of Etonic athlete at Nove Miglia di Bra
Nove Miglia di Bra (CN), Italy

More then 500 athletes took part in the "Nove Miglia di Bra", the race organised by the Atletica Avis Bra which this year reached its 20th edition. An edition that outdid the previous ones with very famous names taking part.

The male race was won by the Etonic athlete, Philemon Serem Kipketer, the Kenyan fought till the end to beat his fellow runners, who all reached the finish line after just ten seconds, a confirmation of the Etonic athlete's fantastic race.

Serem who in 46'51'' managed to beat by 3'' Nahash Rugut Kipngetich. The third place was taken by Benazzouz Slimani in 46'59'' closely followed by Mostafa Errebah, and by Migidio Bourifa winner of the Treviso Marathon and Italian champion of the Half Marathon in 2008.

www.lottosport.com

18/04/2010 - Double result for Etonic at the Marathon "Città di Napoli - Trofeo Banco di Napoli", Italy
International Marathon "Città di Napoli - Trofeo Banco di Napoli", Italy

Double victory for the Kenyans at the International Marathon "Città di Napoli", a race which has reached its 12th edition and took place last Sunday 18th April, with the start and finish in Piazza del Plebiscito. Amongst the men who raced was the Etonic athlete who won, Vincent Kipchirchir, who took 2.24.21h to run the 42,195km route.
Kipchirchir, who debuted in Naples, has now obtained 4 career wins.
Behind Vincent Kipchirchir was his fellow Kenyan Salomon Kipingo Kandie, who finished his race in 2.31.58h. Third amongst the Italians was the athlete Gianluca Piermattero (Atletica Scafati), that reached the finish line in 2.34.41h.

Numerous were the visits at the Etonic stand located in the marathon's expo area, where the new Spring/Summer 2010 models were shown.

www.lottosport.com

18/04/2010 - Victory of Etonic athlete at Nove Miglia di Bra
Nove Miglia di Bra (CN), Italy

More then 500 athletes took part in the "Nove Miglia di Bra", the race organised by the Atletica Avis Bra which this year reached its 20th edition. An edition that outdid the previous ones with very famous names taking part.

The male race was won by the Etonic athlete, Philemon Serem Kipketer, the Kenyan fought till the end to beat his fellow runners, who all reached the finish line after just ten seconds, a confirmation of the Etonic athlete's fantastic race.

Serem who in 46'51'' managed to beat by 3'' Nahash Rugut Kipngetich. The third place was taken by Benazzouz Slimani in 46'59'' closely followed by Mostafa Errebah, and by Migidio Bourifa winner of the Treviso Marathon and Italian champion of the Half Marathon in 2008.

www.lottosport.com
05/03/2010 CHINA GOLF AWARDS 2009

Etonic won the prestigious "China Golf Award 2009". The Stabilizer shoe was voted "My Favourite Golf Shoe" by the readers of the specialised magazine China Golf Magazine. An important award for the brand Etonic, that in Asia is very well-known and appreciated.


www.lottosport.com

04/03/2010 - DAVIS CUP 2010  

The 1st round of the 2010 Davis Cup is scheduled from 5th to 7th March 2010, and Lotto is the team uniform sponsor for the FEDERATIONS of SERBIA, ROMANIA, SWEDEN, NETHERLANDS, POLAND, BULGARIA and UKRAINE as well as 8 players from the World Group  and 2 players from the World Group I.

World Group
 
SPAIN  VS SWITZERLAND - Logrono, Spain        
Scheduled on the following TV channels: TVE (Spain); SRG SSR (Switzerland).
Spanish player David Ferrer will be wearing Lotto clothing and shoes on-court.

RUSSIA VS INDIA - Moscow, Russia
Scheduled on the following TV Channels: NTV + (Russia).
Russian player Teimuraz Gabashvili will be wearing Lotto clothing and shoes on-court.
Indian player Rohan Bopanna will be wearing Lotto clothing and shoes on-court.

SWEDEN VS ARGENTINA - Stockholm, Sweden
Scheduled on the following TV Channels: TV8 (Sweden); TyC (Argentina); NTV + (Russia).
Swedish player Robin Soderling will be wearing Lotto clothing and shoes on-court.
Argentinian player Leonardo Mayer will be wearing Lotto clothing and shoes on-court.

CROATIA VS ECUADOR- Varazdin, Croatia
Croatian player Antonio Veic will be wearing Lotto clothing and shoes on-court.

BELGIUM VS CZECH REP. - Bree, Belgium
Scheduled on the following TV Channels: RTBF (Belgium); Czech TV (Czech Rep).
Belgian player Xavier Malisse will be wearing Lotto clothing and shoes on-court.

CHILE VS ISRAEL - Coquimbo, Chile
Scheduled on the following TV Channels: TVN (Chile).
Chiliean player Paul Capdeville will be wearing Lotto clothing and shoes on-court.

SERBIA VS USA - Belgrade, Serbia
Scheduled on the following TV Channels: RTS (Serbia), The Tennis Channel (USA), GIP (Germany)

World Group I

ITALY VS BELARUS - Castellaneta Marina, Italy
Italian player Simone Bolelli will be wearing Lotto clothing and shoes on-court.

UKRAINE VS LATVIA - Dnipropetrovsk, Ukraine
Ukrainian player Sergiy Stakhovsky will be wearing Lotto clothing and shoes on-court.

02/03/2010 - L73 AT MICAM  

Lotto Sport Italia unveils the new brand L73 at this week's MICAM, the new men's street footwear collection is inspired by sport-casual. The materials used are of absolute high quality and are all natural, the treatments that give the shoe a vintage feel and the subtleness of the tone-on-tone logo make the L73 brand an important alternative for an evolved man that loves making conscious choices.

From the 2nd to 5th March, Lotto welcomes its visitors at the new stand in the Padiglione 6 area, Stand D38 and E37.

Opening Hours:
From 2nd to 5th March from 9.30 to 19.00.

www.lottosport.com

15/02/2010 - FIRST TITLE OF THE YEAR FOR ROBIN SODERLING AT THE ABN AMRO WORLD TT
                       IN ROTTERDAM

ABN AMRO World TT
Rotterdam, The Netherlands
8th - 14th February, 2010
Hard, Indoor

Lotto testimonial Robin Soderling won his first title of the year on Sunday, winning the prestigious ABN AMRO World TT tournament in Rotterdam.

www.lottosport.com

09/02/2010 - LOTTO ADHERES TO "M'ILLUMINO DI MENO"

Even this year, the well-known radio programme "Caterpillar/M'Illumino di meno" chose Lotto's intiatives and involves our company with a live interview aired Monday night.

The presenters of this famous Rai Radio Due programme, which deals with current affairs promoting campaigns that generate energy saving and economic and ecological development, demonstrated great enthusiasm to the idea of dedicating some of our on-pitch banners in various stadiums. Particularly in occasion of the championship matches played last Sunday Udinese - Napoli and Fiorentina - Roma, we promoted virtuous support with the message "Lotto sustains 'M'Illumino di meno' and promotes virtuous energy saving campaigns - Lets all meet in Rome with Caterpillar on the 12th February".

The involvement of all our Lotto Stores was also highly appreciated, not only in Italy, but on a global level, which, on the 12th February, the official day dedicated to energy saving, will switch off their shop window lights for the night.

29/01/2010 - REACTIVEARCH: THE LOTTO REVOLUTION IN RUNNING AND TENNIS

Spring/Summer 2010 Collection: the Italian company launches on the market the first dynamic and concave sole for running and tennis shoes.


From the all-Italian collaboration between Lotto Sport Italia and the Laboratories of the University of Pavia, the innovative and inedited ReactiveArch technology is born: a dynamic sole with a concave shape that flexes favouring the natural deformation movements of the foot. An exclusive technology that Lotto developed and patented for running and tennis footwear.

ReactiveArch was created to duplicate and favour, within the shoe, the natural behaviour of the foot. It is Lotto’s answer to enhance athletes’ performance.

At rest, the forefoot is characterised by having a concave shaped arch. From studies of the biomechanics of the foot, it emerged that during movement – a phase in which the body weight on the foot is increased up to four or five times the normal weight – the plantar arches, in order to improve the distribution of pressure, optimise load and store energy needed for the execution of the next movement and deform themselves in an elastic manner flattening and widening themselves.

ReactiveArch is therefore the first dynamic sole able to guarantee:
-maximum cushioning of impact forces: it reduces the trauma caused by the impact with the surface that the foot undergoes at every step, returning stored energy in the direction of the movement.
-stability when planting the foot: during the phase of maximum load it operates on a wider surface area, increasing the foot’s stability.
-reactivity during thrust: it allows the fastest and most effective possible elastic return of the foot, enhancing sports performance to the maximum.

As this Lotto patented technology is tied to the natural movement of running, it becomes useful in many disciplines. Today Lotto introduces it on its own running and tennis collection.

RUNNING

Detroit for men and Los Angeles II W for women are the top-of-the-range models of the Spring/Summer 2010 running collection.
Both the shoes include the revolutionary ReactiveArch technology, a dynamic sole that, by imitating the behaviour of the foot, guarantees maximum cushioning of the forces of impact, stability during touch down and exceptional reactivity during thrust.
These two top models also include the Syn-Pulse cushioning system. In particular this system appears improved in the Detroit model with a new version that features an asymmetric shape that is able to provide the correct level of cushioning during the different phases of movement. The cushioning system also integrates support in the medial area and gives heel control, for a silk-smooth roll between the different systems.
The male model includes the Reactive Insole technology, also patented, that in perfect synergy with the ReactiveArch technology, favours maximum reactivity of the forefoot and thanks to a special treatment allows for arch massage.
Both the model’s uppers are in synthetic leather and nylon mesh with wide netting, enriched by thin micro-insertions for lateral support and reflective inserts for increased night visibility.

Running products that at the same time guarantee maximum cushioning and increased reactivity. Ideal for good level runners with a neutral step, decisive in their choice of optimum footwear for everyday training and mid-distance running. The rubber sole which features multiple studs guarantees grip and stability on all surfaces.


TENNIS

Raptor Ultra for men and Primacy for women are the two top-of-the-range models of the Spring/Summer 2010 Tennis collection.
Both shoes feature the revolutionary ReactiveArch technology, a dynamic sole that, by imitating the behaviour of the foot, guarantees maximum cushioning of the forces of impact and exceptional reactivity during thrust.
These two top products are also enriched with the cushioning system Syn-Pulse. In particular this system is renovated in the Raptor Ultra model with a new version featuring an asymmetric shape that in addition guaranteeing cushioning thanks to the extension of the cushioning structure up to the forefoot, also provides excellent torsional stability during lateral movements.
The shoes also include the following technologies:
-Heel Control which guarantees the correct support and control of the heel during running;
-Side Stability Support for correct support of the foot during lateral movements;
-Puntoflex for correct flexion of the forefoot and optimal elastic return.
The men’s model includes the technology Reactive Insole, also patented, that in perfect synergy with the ReactiveArch technology, favours maximum reactivity of the forefoot and thanks to a special treatment provides arch massage.
Both the uppers are in microfiber top and nylon mesh, with air-holes that guarantee maximum transpiration.
Models for professional athletes who seek an innovative design and advanced technical solutions. Raptor Ultra is perfect both on clay and fast surfaces and Primacy is ideal for all surfaces.


www.lottosport.com

29/01/2010 - Torneo di Viareggio 1st-15th February 2010

From the 1st to 15th February the Torneo di Viareggio will take place, also know as the Carnival Cup, the most important junior football tournament in the world which sees the participation of both national and international teams. The 62nd edition will see the participation of 48 teams, 29 Italian and 19 foreign, of which 4 are sponsored Lotto: AC Cesena, ACF Fiorentina, US Città di Palermo and FC Maccabi Haifa. Furthermore, around 40 young talents, sponsored by our brand, will take part, in the same way as the past saw the participation of our affirmed testimonials Luca Toni, Simone Perrotta, Tommaso Rocchi and many others.

www.lottosport.com

25/01/2010 - Zhero Evolution Tre and Lotto testimonials, Momo Sissoko and Simone Perrotta

Zhero Evolution Tre football boots, protagonists of Saturday night's big match Juventus-Roma, worn by Lotto testimonials Momo Sissoko and Simone Perrotta.

www.lottosport.com

11/01/2010 - Lotto at Pitti Immagine Uomo 77th Edition 12th-15th January, 2010

Lotto Sport Italia presents the new Lotto Leggenda Fall/Winter 2010 collection at Pitti Immagine Uomo. From the 12th to 15th January, Lotto will host its visitors at the Padiglione Cavaniglia, stand A/28 and B/19.
Lotto Leggenda revamps itself by interpreting trends from the trekking and running worlds creating a unique product in-line with the company's sporting DNA.
The revolutionary Fall/Winter 2010 Lotto Leggenda collection targets a demanding consumer, who pays attention to comfort, is always in-line with fashion trends and enjoys both metropolitan and outdoor lifestyles.

Opening Times:
9:00-18:00 (12th/13th/14th January)
9:00-16:00 (15th January)

www.lottosport.com

26/11/2009 - Robin Soderling at the Barclays ATP World Tour Finals, 22-29/11/2009

Barclays ATP World Tour Finals
London, England
22nd-29th November, 2009

Robin Soderling's fantastic run at the Barclays ATP World Tour Finals continues, defeating not only the world no.2 Rafael Nadal last monday, but by last night defeating the world no.3 Novak Djokovic in two sets, with a final results of 76 (5) 61.
The Lotto testimonial will face the Russian Nikolay Davydenko on Friday.

19/11/2009 - Ittihad Water Polo Team wins Saudi League Cup Championship

Water Polo Championships
Al-Khobar, Saudi Arabia
14th November, 2009

The 14th November saw the 7th edition of the Water Polo Championships final being played in Saudi Arabia. The Lotto sponsored team Ittihad defeated Al Qadsiyah with a final result of 9-8. This is Ittihad's second title of this prestigious event, their first was in 2007.
The Lotto team showed excellent form throughout the duration of the tournament and gave great visibility to the Lotto brand.

02/11/2009 - Sergiy Stakhovsky vince il St. Peterburg Open

ST. PETERSBOURG OPEN
St.Petersbourg, Russia
October 25 – November 1, 2009
Indoor Hard

Excellent result for the Lotto testimonial, Sergiy Stakhovsky, who entered the tournament as a qualifier, and managed to win the title of St. Petersbourg Open, thus winning his second tournament of the ATP World Tour.
The Lotto athlete defeated, in a very fought-out final, the Argentinean Zebollos with a end result of 26 76(8) 76(7).

26/10/2009 - KREMLIN CUP - Francesca Schiavone

KREMLIN CUP
Moscow, Russia
October 19-25, 2009
Hard/Indoors
$ 1 mln prize money

Spectacular result for the Lotto testimonial Francesca Schiavone. The Lotto athlete conquered the final of the WTA Moscow tournament against the
Belarussian Olga Govortsova 6-3 6-0. For Francesca Schiavone this is the second tournament won in her career, after Bad Gastein in 2007. With this victory, the Lotto athlete returns in the top 20 of the world rankings.

From a prize money point of view, the Kremlin Cup is the highest level of tournament ever won by an Italian player in the history of this sport.



www.lottosport.com

02/10/2009 - UEFA EUROPA LEAGUE

GROUP PHASE

Last night saw the group phase of the UEFA Europa League being played.
The night's protagonists were Lotto testimonials Tommaso Rocchi, Lazio striker who wears the Zhero Leggenda Tre boots, and Simone Perrotta, Roma mid-fielder who wore the Zhero Evolution Tre boots. Both scored one of the goals that brought their respective teams to victory.

01/10/2009 - UEFA CHAMPIONS LEAGUE

GROUP PHASE

Extraordinary result for Fiorentina. Last night, in a sold out stadium, the Lotto team defeated the Liverpudlian "Reds", as the Italian team dominated throughout the match reaching an unprecedented result of 2-0.
Other protagonists last night were the Lotto players Sidney Govou, Lyon striker wearing the Zhero Leggenda Tre boots and Abdoulay Konko, Sevilla mid-fielder wearing the Zhero Evolution Tre boots, who both scored a goal which brought their respective teams to victory.

25/09/2009 - LOTTO SPORT ITALIA TO TAKE AFRICA BY STORM

A long-term agreement has been signed with the Global Windsor Group to sell
Lotto brand products in West African nations.

Trevignano (TV) 24th September 2009 – Lotto Sport Italia, Italian leader in the production and distribution of sports footwear, clothing, and accessories, announces the signing of an 8-year long agreement, starting from the Fall/Winter 2009 collection, with the Global Windsor Group for the sale of Lotto, Lotto Leggenda and Lotto Works branded products in West African nations (Nigeria, Ghana, Cameroon, Ivory Coast, Benin, Togo and Mali).

The Global Windsor Group is an International company with offices in Abuja, London, Paris, Venice, and Bern, and operates in various economic sectors, such as telecommunications, commodities, construction, and air transportation. Global Windsor Group runs its business throughout the whole Continent, in particular in West Africa, where it best succeeds in guaranteeing excellent advantages in terms of territorial and market knowledge.

The agreement involves the retailing of Lotto’s products in Lotto flagship and mono-brand stores. The flagship stores will be managed directly by Global Windsor Group in all the capitals and major cities of West Africa. The mono-brand stores, sized and designed specifically for these countries, will open under a franchising formula in all the other cities.

Lotto sets its ambitious goals in Africa: This agreement will allow the Veneto-based company, which is already present in South Africa, Morocco, Tunisia, Algeria and Egypt – and soon in Libya – to consolidate and expand its position in the area. In particular, through this partnership, Lotto expects to reach overall sales for more than 10 million Euros in 5 years and 20 million Euros in 8 years in West Africa alone.

With a view to foster the sales activity in Africa, Lotto Sport Italia has also started up an important communications and promotions plan dedicated to performance and leisure lines for both footwear and sportswear. For the next few years, Lotto has chosen Agbani Darego, Miss Nigeria and Miss World in 2001, as the testimonial for the leisure line advertising campaign.
Moreover, for the following 4 years, Lotto will be the technical sponsor of Heartland of Owerri and Warri Wolves, top teams of the Nigerian Premier League.
Andrea Tomat, Chairman and General Manager of Lotto Sport Italia, declared:
“This partnership represents another important step in our world expansion plans and, in particular, in those areas that offer ample growth margins. Once again, Lotto Sport Italia is bravely facing a major new challenge: to become “the brand of choice” for the most densely populated area of the African continent, meeting the demand and desire of millions of youths to possess high-quality and fashionable products linked to the world of sports. West Africa consists of homogeneous nations that require an organised and efficient partner like Global Windsor Group, an international company with a consolidated know-how that we are certain will lead to extraordinary results in future years.”

About Lotto Sport Italia
Lotto Sport Italia is the Italian leader in the production and distribution of sports footwear, apparel, and accessories. It distributes its own products in more than 80 countries in the world through independent sport shops, specialised chains, and large retail outlets with specialised sports departments, as well as in more than 300 mono-brand stores. In the history of Lotto, leading sports sponsorships have always been at the root of their success. Today, this tradition continues thanks to the support of players like Luca Toni, and Giuseppe Rossi, of teams like Fiorentina, Palermo, and Udinese in Italy, Borussia Mönchengladbach in Germany, Sochaux and Nice in France, Queens Park Rangers in the United Kingdom, and many others over the five continents. Robin Soderling, David Ferrer, Juan Carlos Ferrero, Dominik Hrbaty, Simone Bolelli, and Francesca Schiavone are just some of the professional tennis players who are proud of sporting the Lotto “double diamond” logo.

About the Global Windsor Group
The Global Windsor Group is an International firm with offices in Abuja, London, Paris, Venice and Bern, active in various economic sectors, like telecommunications, commodities, construction, and air transportation. Thanks to consolidated experience and a direct presence in Africa, Global Windsor Group is capable of offering a high level of services and guarantees for leading international companies operating in West Africa.

 

16/09/2009 - LOTTO AT MICAM

Lotto Sport Italia will present the new 2010 Spring/Summer Lotto Leggenda collection at MICAM. From the 16th to 19th September, Lotto will welcome its visitors at the Padiglione 4, Stand L18 and L20.
The vintage spirit is the true protagonist of this new Lotto Leggenda collection. The concept is re-interpreted and proposed in a refined and modern way, whilst aiming at qualities such as artiginality, softness and naturality of the shoe. A collection in which the return of the past is moulded on the new trends of both the present and the future, thanks to the use of hand-made soft and natural leathers that confer a vintage allure with a contemporary mood. The combination of leathers and different materials give a sense of softness to the shoe.

Opening Hours:
16-17-18-19 September from 9.30 to 19.00

09/09/2009 - LOTTO GROUP: THE REVENUES INCREASE FOR THE NINTH CONSECUTIVE YEAR

2008 ends with a turnover of 311 million Euros (+4%): research & development, retail enlargement and growth abroad are the strong points of this increase

 

Trevignano (TV), 9th September 2009 – The Lotto Group, Italian leader in the production and distribution of footwear, apparel and accessories for sport, ends the 2008 year with total sales that reach 311 million Euro, with a growth of 3,5% from 2007 and a EBITDA of 14 million Euro (+32%)

Revenues in 2008 registered a brilliant growth in the first semester, in line with the forecast, whilst in the second half of the year, due to the deep international economic crisis, a significant slowing down of sales took place.

The factors that most influenced the growth of Lotto and that have allowed, in the mean time, to implement the roots for future development have been the consistent and continuous investments to broaden the international presence, retail expansion and Research and Development.

Since always an area of strength for the Italian company is R&D activity, to which a great percentage in respect of total sales is dedicated as investment, for the study of new technologies and for the launching of new articles. The main focus of 2008 was the study of the new version of the Zhero Gravity, the revolutionary football boot unique in its kind as it is lace-less, enriched with an inedited technology, which will shortly be presented to the media and public, before the next World Cup in South Africa.

Throughout the year, the investments for the expansion in retail were consistent, thus allowing for the number of mono-brand stores in Italy to reach 35 and more then 300 in the World. The retail development plan also includes the launching of the new flagship store format: new layouts and technical avant-gard lighting to highlight the element of Italianism, design and technology of the products.

Lastly, in 2008 some strategic global expansion initiatives were further developed. In July a multi-year licensing agreement was finalised with Li Ning Company Ltd, the first Chinese sports brand with more than 6.000 points of sale and a turnover of 722,9 million Euros, for the production and trade of Lotto branded merchandise in the Asian country. Further important developments were new agreements for the commercialization  and distribution of products in Malaysia, Australia, Singapore & Brunei

Lotto’s internationalisation represents a fundamental strategic move for the company who segments the market in: Italy 29%; Europe 37%; America 15%; Asia-Pacific 15%, Africa 2% and Middle East 2%.

Positive increases were also registered in numerous markets, in particular: Brazil, Singapore, India and Indonesia.

In regards to the product lines, in first place apparel confirms itself with 50% of global sales, a growth of 7% compared to 2007, followed by footwear with 43% and accessories with 7%.

In reference to the sub-division between performance and leisure, the sporting disciplines – football, five-a-side, tennis, running and fitness – represent 46% of the total and register a significant growth in running.
Leisure, which counts for the remaining 54%, confirms its growth trend that Lotto intends to focus on with more detail through an especially dedicated internal division which has recently been strengthened, along with new investments.

Andrea Tomat, President and CEO of Lotto Sport Italia declares:
“I cannot but express great satisfaction for the results reached in the last few years and especially in 2008, a difficult year, that registered a without precedents economic downturn, with consistent reductions in personal consumption. In fact, without the year end crisis, looking at the more then positive trend of the first six months, we would have been able to register a record breaking growth.
However, Lotto was able to increase its sales, in respect to previous years, confirming once again its ability to dynamically ride and anticipate the cycles and to propose new innovative products, with an ever growing level of performance, to the market.
All of this was made possible by our ability to invest in new products and in new markets that allow us to satisfy the needs of consumers, even the more demanding ones.
I would like to recall that in occasion of the next 2010 World Cup in South Africa we will present the new version of the revolutionary Zhero Gravity, the only lace-less shoe on the market, result of many years laboratory and field studies.”

07/09/2009 - TENNIS

From the 6th to 13th September, at the 2009 US Open in New York, the Juniors' tournament will take place. For this final Grand Slam of the year, the main draw will see the following Lotto players, that will be wearing the new Fall/Winter 09 collection, giving great visibility to the double diamond:

Boys' Singles:
1. Brydolf Patrik
2. Arguello Facundo
3. Gaio Federico
4. Uriguen Julen
5. Horansky Filip

Girls' Singles:
1. Bogdan Elena

www.lottosport.com

01/09/2009 - AIBA WORLD BOXING CHAMPIONSHIPS

Lotto will be present at the XV edition of the AIBA World Boxing Championships, scheduled from the 1st to 12th September 2009, in Milan at the Mediolanum Forum of Assago.
The Georgian national boxing team, sponsored by Lotto's Turkish distributor Basix Sportswear, will participate at this important sporting event, together with more then 700 athletes, 400 team officials that represent 143 nations and with more then 300 credited media present. This is a novelty for Lotto, that in this occasion, will be able to create great visibility on an international level for the brand.

www.lottosport.com

31/08/2009 - LOTTO PRESENT AT THE 2009 US OPEN

From 31st August to 13th September, the Flushing Meadows tennis centre in New York, will see the 2009 US Open take place. Great visibility for Lotto during these two weeks at this prestigious tournament as the following players will take to the courts with the new Fall/Winter 2009 tennis collection.
Lotto players present in the Main Draw:

Men's Singles:
1. Garcia-Lopez Guillermo
2. Soderling Robin
3. Bolelli Simone
4. Berrer Michael
5. Beck Andreas
6. Ferrer David
7. Ferrero Juan Carlos
8. Stakhovsky Sergey
9. Gabashvili Teimuraz
10. Capdeville Paul

Women's singles
1. Makarova Ekaterina
2. Pironkova Tsvetana
3. Groenefeld Anna-Lena
4. Suarez Navarro Carla
5. Brianti Alberta
6. Schiavone Francesca
7. Rybarikova Magdalena
8. Yakimova Anastasia
9. Camerin Maria Elena

08/08/2009 - UEFA CHAMPIONS LEAGUE QUALIFICATIONS - PLAY-OFFS

The 18/19 and 25/26 August will see the UEFA Champions League play-offs take place. Amongst the 20 teams that will take part, four are Lotto teams:

FC Kobenhavn vs APOEL FC
Sporting Clube de Portugal vs ACF Fiorentina
FC Timisoara vs VfB Stuttgart
FC Salzburg vs Maccabi Haifa FC

League - Third Round

Great result for the Lotto team Maccabi Haifa FC who yesterday, during the third round of the UEFA Champions League qualifications, won 4-3 against FK Aktobe.
After the first leg which ended with a 0-0 tie, the Israeli team managed to pass the next round thanks to the remarkable match that was played yesterday in Haifa, Israel. Losing by three goals in the first half, Maccabi Haifa managed to come back in the second half, scoring four decisive goals that over-turned the match.

This round sees Lotto present with another two teams, FC Timisoara and FK Partizan, that will tonight play against FC Shakhtar Donetsk and Apoel FC.

www.lottosport.com

27/07/2009 - Great result for the Lotto team Al-Ittihad

Yesterday, in the Santiago Bernabeu stadium in Madrid, the Lotto team Al-Ittihad played the second match in the B group of the Peace Cup.
Al-Ittihad faced the home team Real Madrid, in a match that ended 1-1.
Great result for the Saudi team, that with a lot of determination and perseverance managed to play a good match against Real Madrid, giving Lotto great visibility.

26/07/2009 - Fantastic result for Lotto at the 2009 Tour de France

With great satisfaction, after "Maglia Rosa" and "Maglia Ciclamino" won in previous editions of the Giro d'Italia, Lotto stepped onto the podium of the 2009 Tour de France thanks to Franco Pellizotti who won the polka-dotted shirt.
The Liquigas team cyclist, of which Lotto is technical sponsor supplying post-race gear, obtained a great result winning the polka-dotted shirt as best climber of the tour, a result which was in near-sight for most of the Tour.
The next appointment with the Liquigas team will be the Vuelta in Spain.

22/07/2009 - Costa Rica semifinalist in the CONCACAF Gold Cup 2009

CONCACAF GOLD CUP 2009
July 3-26, 2009

The Costa Rica team earned a place in the CONCACAF Gold Cup 2009 semifinals, the football competition for North and Central America and the Caribbean nations, part of the CONCACAF.
At its 10th edition, this year the Gold Cup is played in 13 cities across United States.
The Costa Rica Lotto team, after defeating in the quarter-finals the Guadalupa team with the score of 5-1, will face Mexico on the semi-finals, scheduled for the 23rd of July in Chicago at 10pm, local time.

06/07/2009 - Wimbledon 2009 - Lotto Sport Italia in final!

WIMBLEDON
London - Great Britain
June 22 - July 5, 2009
Grass/Outdoors

The final phase of Wimbledon was concluded yesterday, and even in this occasion, Lotto was present in a Grand Slam final as company testimonial Anna-Lena Groenefeld (GER), along with Mark Knowles (BAH), won the mixed doubles trophy, defeating Leander Paes (IND) and Cara Black (ZIM) 75 63.
Great victory for the German athlete and great result for Lotto, who with this win was a protagonist in yet another Grand Slam after Roland Garros.

02/07/2009 - Lotto sponsored team Kuwait Sporting Club won the Emir Cup

Last week, the Lotto sponsored team Kuwait Sporting Club won the Emir Cup by defeating 2-1 Al-Arabi Sporting Club. With this victory, the Lotto team assured itself a place in next year's AFC Cup, an international football event organised by the Asian Football Confederation.

01/07/2009 - Wimbledon, historic win for Francesca Schiavone

Historic win for Francesca Schiavone at Wimbledon who reached the quarter finals after beating the French player Virginie Razzano, 62 76.
With this victory the Lotto testimonial earned an impressive result as the fourth Italian, who in the history of women's tennis, reached the prestigious last eight of a Grand Slam. This victory gave great visibility to the Lotto brand thanks to the vast media interest.

01/07/2009 - Wimbledon, great result for Juan Carlos Ferrero

Great result for Juan Carlos Ferrero, who last monday, after having beaten the Frenchman Gilles Simon with the final score of 76 (4) 63 62, reached the quarter finals.
The Lotto testimonial will today face third seeded Andy Murray on Wimbledon's centre court.

29/06/2009 - Confederation Cup: Capdevila on the podium with Zhero Leggenda Due

Great match yesterday in South Africa, for Lotto testimonial Joan Capdevila who, along with the Spanish national team, earned the third place of the 2009 Confederations Cup.
After their loss to USA in the semi-finals, Spain played against South Africa for the 3rd and 4th positions, with a 3-2 victory during over-time assuring Spain the 3rd place.
The Spanish defender, on the pitch with the Zhero Leggenda Due boot, distinguished himself during the whole competition playing at very high levels.

26/06/2009 - Glen Johnson has signed for Liverpool

Glen Johnson has signed for Liverpool, the football team with the highest amount of titles in Great Britain and one of the most awarded worldwide.
The Lotto testimonial, already an important figure of the English national team, will play next season in prestigious championships such as the Champions League and the Premier League, wearing the Zhero Leggenda Tre boots, personalized with the England flag.
Great news for Lotto that, thanks to the English player, will have a relevant visibility on an international level.

24/06/2009 - LOTTO'S PRESENCE AT WIMBLEDON

From 22nd June to 5th July, Wimbledon, the third Grand Slam of the year, will take centre stage in London. The Lotto brand will be given fantastic visibility at this prestigious sporting event, thanks to the list of players below. During the tournament Lotto testimonials will wear Spring/Summer 2009 collection, in particular the Byron Line for men and the Diva Line for women.

Men's Singles
1. Ferrer David (ESP)
2. Soderling Robin (SWE)
3. Gabashvili Teimuraz (RUS)
4. Ferrero Juan Carlos (ESP)
5. Capdeville Paul (CHI)
6. Malisse Xavier (BEL)
7. Vliegen Kristof (BEL)
8. Bolelli Simone (ITA)
9. Muller Gilles (LUX)
10. Beck Andreas (GER)
11. Garcia Lopez Guillermo (ESP)

Women's Singles
1. Suarez Navarro Carla (ESP)
2. Schiavone Francesca (ITA)
3. Rybarikova Magdalena (SVK)
4. Makarova Ekaterina (RUS)
5. Groenefeld Anna-Lena (GER)
6. Paszek Tamira (AUT)
7. Pironkova Tsvetana (BUL)
8. Brianti Alberta (ITA)
9. Camerin Maria Elena (ITA)
10. Yakimova Anastasiya (BLR)

16/06/2009 - Last night, Italy kicked started the Confederations Cup - thank you Giuseppe Rossi!

FIFA Confederations Cup
South Africa
14th-28th June, 2009
Last night, Italy kicked started the Confederations Cup with an excellent match, beating USA with the final score 3-1.
The first half of the match saw a shy Italy take to the pitch, however, during the second half, the Italian national team picked up momentum and pace, also thanks to the entrance of American-born Giuseppe Rossi, proving why they are one of the best teams in the world.
The Lotto testimonial demonstrated why he is now a fundamental part of the National squad by scoring two fantastic goals, which were the turning point of the match for the blue team, giving great visibility to the Lotto brand.

15/06/2009 - LOTTO AT THE 76th EDITION OF PITTI IMMAGINE UOMO

At the 76th edition of Pitti Immagine Uomo, Lotto Sport Italia will present its new Spring/Summer 2010 Lotto Leggenda collection. From the 16th to 19th June, Lotto will welcome its visitors at its stand located in Padiglione Cavaniglia, stand A/28 and B/19.
The vintage spirit is the true protagonist of this new Lotto Leggenda collection. This re-interpreted concept is proposed in a refined and modern style, which aims on characteristics such as craftsmanship, softness and naturalism of the shoe. A collection which sees the roots  of the past brought into present and future trends, thanks also to the use of hand-treated soft and natural leather which bestow a contemporary vintage mood. The use of different leathers and fabrics attribute a type of destructurability and softness to the shoe.

Opening hours:
16-17-18 June from 9.00 to 18.00
19 June from 9.00 to 16.00

12/03/2009 - BNP PARIBAS OPEN
Indian Wells, California, USA 11-22 March, 2009 Hard, Plexipave

Over the next ten days the world of tennis will meet in the prestigious BNP Paribas Open in Indian Wells, California. The event, which is the first mandatory event of the year, for both men and women, outside of the four Grand Slams, will see the participation of the following Lotto players:

Women's Singles Main Draw:
-Francesca Schiavone (ITA)
-Carla Suarez Navarro (ESP)
-Tsvetana Pironkova (BUL)
-Anna-Lena Groenefeld (GER)
-Ekaterina Makarova (RUS)
-Roberta Vinci (ITA)
-Tamira Paszek (AUT)
-Magdalena Rybarikova (SVK)
-Anastasiya Yakimova (BLR)

Men's Singles Main Draw:
-David Ferrer (ESP)
-Simone Bolelli (ITA)
-Robin Soderling (SWE)
-Guillermo Garcia-Lopez (ESP)
-Teimuraz Gabashvili (RUS)
-Denis Gremelmayr (GER)
-Sergiy Stakhovsky (UKR)
-Michael Berrer (GER)
-Robert Kendrick (USA)

This tournament is played on hard courts and has equal prize money for both men and women of $4,500,000, therefore making it one of the most important tennis events of the season.


www.lottosport.com

03/03/2009 - LOTTO AT MICAM 2009

Lotto Sport Italia presents the new Fall/Winter 2009/10 Lotto Leggenda collection at MICAM. From the 4th to the 7th of March Lotto will welcome its visitors at the Padiglione 4, Stand L18 and L19. There are three themes that distinguish the new Lotto Leggenda line: Rock Couture, an aggressive style with shoe models made from vintage leather, studs, chains and personalised buttons; Art and Sport, where the contamination of art transforms the traditional and classic sneaker style; Natural, created to remember nature, temperature and nordic colours.

Opening hours: 4-5-6-7 March from 9.30 to 19.00

www.lottosport.com

17/02/2009 - GASTON GAUDIO PLAYS BEFORE A STADIUM OF 20,000 FOOTBALL FANS

Former Roland Garros champions Gaston Gaudio and Carlos Moya played an exhibition match during half-time of the Boca Juniors vs Newell's Old Boys football match at La Bombonera stadium in Buenos Aires, Argentina, last Saturday. The exhibition was played in front of an estimated crowd of 20,000 people. The exhibition kicked-off this week's Copa Telmex tennis tournament in Buenos Aires, which granted a main draw wild-card to the former Roland Garros winner, and Lotto testimonial, Gaston Gaudio, who is making his comeback on the ATP tour after a period of rest.

www.lottosport.com

11/02/2009 - NEWS FROM LOTTO'S SPORT WORLD

CALCIO

The prestigious friendly match Italy-Brazil, which took centre stage yesterday evening at the Emirates Stadium in London, with the final result 0-2 for Italy, featured three Lotto testimonials: Giuseppe Rossi with the Vento Diablo KL shoe, and Luca Toni and Simone Perrotta with the Zhero Evolution Due shoe. The fast and technical 21-year old Villareal foward, Giuseppe Rossi, who was recently side-lined from the game due to a right ankle ligament injury, was the protagonist of the Italian squad, creating various opportunities throughout the match. This fantastic sporting event captured the attention of approximately 10 million viewers, with peaks of more then 11 million.

www.lottosport.com

19/01/2009 - CONFINDUSTRIA (CONFEDERATION OF ITALIAN INDUSTRY): TOMAT NEW PRESIDENT OF THE REGIONAL INDUSTRIAL ASSOCIATION

(ANSA) - MESTRE (VENICE), 16TH JAN - Andrea Tomat was today nominated in Mestre (Venice), as President of Confindustria for the regional Venetian Industrial Association, amongst the system's major regional associations. He fulfils the role, previously appointed to Andrea Riello, whose presidency came to a natural end. Tomat, who will lead the local regional industrialists for the next four years, will be aided by the Vice Presidents Antonio Favrin and Luca Barbini. Tomat is the President and CEO of Lotto Sport Italia spa, President and CEO of Stonefly spa and a member of the board of directors of Confindustria along with being the President of Etonic and Councillor of Assosport.

www.lottosport.com

13/01/2009 - LOTTO WORKS AT "WORKWEAR. SEDUCTIVE WORK FASHIONS"

In occasion of the 75th edition of Pitti Immagine Uomo, Lotto Works will expose its collection within the "Workwear. Seductive Work Fashions" exhibition. The exhibition curated by Oliviero Toscani with La Sterpaia, Bottega dell'Arte della Communicazione, and Oliver Saillard, will be inaugurated on the 13th January and will continue until the 8th February, at the Stazione Leopolda in Florence. The Workwear project starts from the observation of how the simple, functional aestheics of work clothes have provided endless sources of fashion inspiration. Clothing and related items for all working environments will be displayed on freight pallets, wood and metal workbenches, offering a spectacular show - based on the quantities and originality of the shapes and materials.

Opening Hours:
From 11.00 to 19.00.
Closed on Monday.
Free Entry.

www.lottosport.com

13/01/2009 - LOTTO PRESENT AT THE 75th EDITION OF PITTI IMMAGINE UOMO

Lotto Sport Italia will present the new Lotto Leggenda Fall/Winter 2009/10 collection at the Pitti Immagine Uomo fair. The prestigious fair, which has reached its 75th edition, opens its doors to visitors from the 13th to 16th January, and Lotto will be present in the Cavaniglia area, stand A/28 and B/19. The completely rennovated stand takes its inspiration from three themes, which distinguish the new Lotto Leggenda proposal: Rock Couture, aggressive style with vintage leather shoes featuring studs, chains and personalised buttons; Art and Sport, where the contamination of art transform the traditional and classic style of the sneaker; Natural, in order for nature, temperature and northern colours to spring to mind.

Opening hours:
13-14-15 January from 9.00 to 18.00.
16 January from 9.00 to 16.00.


www.lottosport.com

29/11/2008 - ODERZO PRIZE 2008

Twist'ngo design awarded prize
Lotto was awarded the "Company and Design" Oderzo Prize 2008 for the Twist'ngo rotating stud. The event took place last Saturday, 29 November at the Palazzo Foscolo di Oderzo, Italy. The Jury awarded Lotto "for the constant undertaking of research in the innovation of details easily understandable and readable by the non experts in the field". The Oderzo Prize is a contest aimed at increasing the value and promoting businesses in the Triveneto region who have reached levels of excellence, than ks to its design contribution.

25/11/2008 - DAVIS CUP FINAL

Last weekend saw the final of the prestigious Davis Cup competition take place in Mar del Plata, Argentina, between Spain and Argentina. Spain took the victory home with a 3-1 defeat over the hosting nation. Once again, Lotto was a winning presence at this event, as top testimonial David Ferrer, was one of the elite four to be invited into the Spanish team.

25/11/2008 - LOTTO AT THE SHANGHAI MASTERS

The double diamond was present at the most prestigious tennis event of the year

Jeff Coetzee (RSA) and Wesley Moodie (RSA), number 6 in the ATP Stanford doubles race, qualified for the most prestigious event on the tennis calendar, the Tennis Master's Cup, which is taking place from 9th to 16th November in Shanghai. They graced the courts wearing Lotto's Spring/Summer 2009 Shock Line collection and the Raptor X-treme shoes. This collaboration will continue for the entire 2009 season.  

Amongst the matches played, they beat the reigning world number 1 doubles team (62 26 12-10), Bob Bryan (USA) and Mike Bryan (USA), this victory however, was not sufficent enough to guarantee them a place in the semi-finals.

10/11/2008 - The Venetian company’s television commercial goes on air from November 10th 2008 until December 31st 2009 on the new born themed channel

SuperTennis is the meeting point for all tennis lovers 7 days a week, 365 days a year.
The new Italian tennis channel will be viewable for Sky users on channel 224, part of the elite sports channel platform, for those who possess a satellite disc and a decoder.

For the initial months, the television presence of Lotto foresees two different versions which will alternate themselves 48 times a day, approximately one every 30 minutes.

Spot Number 1 - Ready for the Game
This spot narrates Lotto Sport Italia’s sporty spirit and soul.  Images of athletes competing in their sport are highlighted on a black background, with particular emphasis on the absolute performance of all the sports which Lotto represents: tennis, football, running and fitness.
Particular attention is given to the audio language. The actual sounds of the performance of sports is heard throughout the sound track.

Spot Number 2 – Tennis Spring/Summer 2009 – Raptor Xtreme
In this spot the product is the sole protagonist. The Lotto shoe is positioned within a researched graphic environment, where the main colour tones of green and red clay remind the viewer of tennis.
The main characteristics of the tennis shoe Raptor Xtreme and the applied innovative technology “Syn-Pulse”: cushioning, lateral support and stability, are not forgotten.

Lotto will also be the Presenting Sponsor of “Colpo di Campione”, a more in-depth programme on the technical-tactics side of the sport, and also of “Tennis Club”, an evening time talk show presented by Massimo Caputi and Karolina Boniek.  This talk show will host tennis experts on a weekly basis who will discuss the current hot topics.

 

02/10/2008 - Charity match Nazionale Stilisti vs All Star Rossonera

On Monday 22 September, the Gianni Brera Arena civica stadium in Milan hosted a charity football match between the Nazionale Stilisti,a team of famous Italian fashion business names, and the former AC Milan greats of All Star Rossonera. Before the starting whistle, the players of the two distinguished teams came together to remember Alberto Landi, Marketing Director of Lotto, who passed away in June. The proceeds from the match were used to donate a minibus in his name to the Italian Union for the Fight against Muscular Dystrophy.

www.lottosport.com

27/08/2008 - NEWS FROM THE WORLD LOTTO

TENNIS

US OPEN
New York, USA
August 25 - Sept 7, 2008
Hard

August 26, 2008
Men's Singles 1st Round

Guillermo Garcia Lopez (ESP) vs Dominik Hrbaty (SVK)  46 63 64 64
Gilles Muller (LUX) vs Laurent Recouderc (FRA) 64 60 46 64
Paul Capdeville (CHI) vs Thiago Alves (BRA) 64 61 16 67(2) 46

August 26, 2008
Women's Singles 1st Round

Roberta Vinci (ITA) vs Stephanie Cohen-Aloro (FRA) 61 64
Olivia Sanchez (FRA) vs Nadia Petrova 26 46


The athletes written in bold letters are Lotto testimonials.
The athletes underlined are the winners of the match..

www.lottosport.com

26/08/2008 - NEWS FROM THE WORLD LOTTO

TENNIS

US OPEN
New York, USA
August 25 - Sept 7, 2008  
Hard

August 25, 2008
Women's Singles 1st Round

Francesca Schiavone (ITA)  vs Nuria Llagostera Vives (ESP)  7-5 7-5
Jelena Kostanic Tosic (CRO) vs Sara Errani (ITA) 4-6 2-6
Ekaterina Makarova (RUS) vs Anna Chakvetadze (RUS) 1-6 6-2 6-3
Gisela Dulko (ARG) vs Magdalena Rybarikova (SVK) 4-6 0-6
Tamira Paszek (AUT) vs Maria Kirilenko (RUS) 6-3 3-6 6-4
Emilie Loit (FRA) vs Maria Elena Camerin (ITA) 0-6 2-6
Anabel Medina Garrigues (ESP) vs Tsvetana Pironkova (BUL) 6-4 7-5


August 25, 2008
Men's Singles 1st Round

David Ferrer (ESP) vs Martin Vassallo Arguello (ARG)  7-6(1) 6-2 6-2
Berrer Michael (GER) vs Jose Acasuso (ARG) 4-6 2-6 2-6
Stanislas Wawrinka (SUI) vs Simone Bolelli (ITA) 7-6(5) 6-3 6-3
Wayne Odesnik (USA) vs Fabio Fognini (ITA) 2-6 6-0 4-6 6-3 6-4
Michael Llodra (FRA) vs Teimuraz Gabashvili (RUS) 6-3 5-7 7-6(5) 7-6(4)


The athletes written in bold letters are Lotto testimonials.
The athletes underlined are the winners of the match.

www.lottosport.com

25/08/2008 - NEWS FROM THE WORLD LOTTO

TENNIS

US OPEN
New York, USA
August 25 - Sept 7, 2008  
Hard

Important presence of Lotto at the US Open. From August 25 to September 7, the double diamond logo will go on court in both the singles and doubles matches. The players will be wearing the Lotto FW08 apparel lines Kontact for men (colours: ionio blue/white) and Vanity for ladies (colours: white/flame).

Men
Singles:
Michael Berrer (GER)
Simone Bolelli (ITA)
Paul Capdeville (CHI)
David Ferrer (ESP)
Guillermo Garcia-Lopez (ESP)
Teimuraz Gabashvili (RUS)
Dominik Hrbaty (SVK)
Nicolas Mahut (FRA)
Gilles Muller (LUX)
Wayne Odesnik (USA)
Aisam Ul-Haq Qureshi (PAK)

Doubles:
Rohan Bopanna (IND)
Julian Knowle (AUT)
Wesley Moodie (RSA)

Women
Singles:
Maria Elena Camerin (ITA)
Jelena Kostanic Tosic (CRO)
Ekaterina Makarova (RUS)
Tamira Paszek (AUT)
Tsvetana Pironkova (BUL)
Magdalena Rybarikova (SVK)
Olivia Sanchez (FRA)
Francesca Schiavone (ITA)
Roberta Vinci (ITA)

Doubles:
Martina Muller (GER)

www.lottosport.com

18/08/2008 - FOOTBALL BEIJING 2008 OLYMPIC GAMES

FOOTBALL

BEIJING 2008 OLYMPIC GAMES

Matches played and planned:


The following Lotto testimonials played on Saturday:
Andrea Consigli (ITA, Zhero Leggenda Due), Antonio Nocerino (ITA, Zhero Leggenda Due), Giuseppe Rossi (ITA, Vento Diablo KL); Seep De Roover (BEL, Stadio).

Goals scored: Giuseppe Rossi (ITA, Vento Diablo KL).

www.lottosport.com

18/08/2008 - RESULTS FROM THE WORLD OF LOTTO - FOOTBALL & TENNIS

FOOTBALL

BEIJING 2008 OLYMPIC GAMES

Matches played and planned:


The following Lotto testimonials played today:
Antonio Nocerino (ITA, Zhero Leggenda Due), Giuseppe Rossi (ITA, Vento Diablo KL).



TENNIS

OLYMPIC GAMES
Beijing, China
August 10 - 17, 2008  
Hard, Outdoor

August 13, 2008
Women's Singles 3rd Round
Francesca Schiavone (ITA)  vs Vera Zvonareva (RUS) 6-7(4) 4-6

August 12, 2008
Men's Singles 2nd Round
Dominik Hrbaty (SVK) vs James Blake (USA) 6-7(3) 6-4 3-6

Men's Doubles 1st Round
Julian Knowle/Juergen Melzer (AUT) vs Nicolas Kiefer/Rainer Schuettler (GER) 6-7(3) 6-3 6-1

Women's Doubles 1st Round
Francesca Schiavone/Flavia Penetta (ITA) vs Casey Dellacqua/Alicia Molik (AUS)  6-4 6-4
Roberta Vinci/Mara Santangelo (ITA) vs Svetlana Kuznetsova/Dinara Safina (RUS) 1-6 6-3 5-7


LEG MASON TENNIS CLASSIC
Washington DC, USA
August 11 - 17, 2008
Hard

August 12, 2008
Men's  Singles 1st Round
Nicolas Mahut (FRA) vs Wayne Odesnik (USA)  4-6 6-4 6-4


AKBANK PRIVATE BANKING TED OPEN
Istanbul, Turkey
August 11 - 17, 2008
Hard

August 12, 2008
Men's Singles 1st Round
Mikhail Kukushkin (RUS) vs Kristian Pless (DEN) 6-4 7-6(4)
Sergiy Stakhovsky (UCR) vs Sergey Bubka (UCR) 6-4 7-5
Gilles Muller (LUX) vs Marsel Ilhan (TUR) 6-1 6-2


GHI BRONX TENNIS CLASSIC
Bronx, NY, USA
August 11 - 17, 2008
Hard, DecoTourf

August 12, 2008
Men's Singles 1st Round
Xavier Malisse (BEL) vs Luka Gregorc (SLO) 6-4 1-6 6-1
Lukas Rosol (CZE) vs Nicolas Coutelot (FRA) 7-5 7-6(4)
Paul Capdeville (CHI) vs Jean Yves Alibone (USA) 6-0 6-4
Thierry Ascione (FRA) vs Paolo Lorenzi (ITA) 6-7(5) 6-4 3-6


BUKHARA CHALLENGER
Bukhara, Uzbekistan
August 11 - 16, 2008
Hard, Plexipave

August 12, 2008
Men's Singles 1st Round
Oliver Marach (AUT) vs Boy Westerhof (NED) 6-1 6-4



The athletes written in bold letters are Lotto testimonials.
The athletes underlined are the winners of the match

www.lottosport.com

12/08/2008 - RESULTS FROM THE WORLD OF LOTTO - TENNIS

TENNIS

OLYMPIC GAMES
Beijing, China
August 10 - 17, 2008  
Hard, Outdoor

August 12, 2008
Women's Singles 2nd Round
Francesca Schiavone (ITA)  vs Agnieszka Radwanska (POL) 6-3 7-6(6)
Tsvetana Pironkova (BUL) vs Dominika Cibulkova (SVK)  2-6 2-6

August 12, 2008
Men's Doubles 1st Round
David Ferrer/Nicolas Almagro (ESP) vs Kevin Anderson/Jeff Coetzee (RSA) 3-6 6-3 6-4
Simone Bolelli/Andreas Seppi (ITA) vs Roger Federer/Stanislas Wawrinka (SUI) 5-7 1-6



WESTERN & SOUTHERN FINANCIAL GROUP WOMEN'S OPEN
Cincinnati, OH - USA
August 11 - 17, 2008
Hard, Outdoor

August 11, 2008
Women's Singles 1st Round
Ekaterina Makarova (RUS) vs Camille Pin (FRA)  2-6 0-6
Tamira Paszek (AUT) vs Petra Cetkovska (CZE) 6-4 3-6 1-4 (virall illness)
Olivia Sanchez (FRA) vs Nathalie Dechy (FRA) 2-6 2-6



AKBANK PRIVATE BANKING TED OPEN
Istanbul, Turkey
August 11 - 17, 2008
Hard

August 11, 2008
Men's Singles 1st Round
Teimuraz Gabashvili (RUS) vs David Guez (FRA) 6-1 6-4



CIDADE DE VIGO
Vigo, Spain
August 11 - 17, 2008
Red Clay

August 11, 2008
Men's Singles 1st Round
Kristof Vliegen (BEL) vs Jaime Vazquez Catoira (ESP) 6-1 6-0

The athletes written in bold letters are Lotto testimonials.
The athletes underlined are the winners of the match..

www.lottosport.come match..

10/08/2008 - RESULTS FROM THE WORLD OF LOTTO

FOOTBALL

BEIJING 2008 OLYMPIC GAMES

Matches played and planned:



The following Lotto testimonials played yesterday:
Antonio Nocerino (ITA, Zhero Leggenda Due), Giuseppe Rossi (ITA, Vento Diablo KL), Tommaso Rocchi (ITA, Zhero Evolution).

Goals scored:
Giuseppe Rossi (ITA, Vento Diablo KL), Tommaso Rocchi (ITA, Zhero Evolution).


TENNIS

OLYMPIC GAMES
Beijing, China
August 10 - 17, 2008  
Hard, Outdoor

August 10, 2008
Women's Singles 1st Round
Francesca Schiavone (ITA)  vs Akgul Amanmuradova (UZB)  6-4 6-2
Tsvetana Pironkova (BUL) vs Marta Domachovska (POL)  6-3 6-4


August 11, 2008
Men's Singles 1st Round
David Ferrer (ESP) vs Janko Tipsarevic (SRB)  6-7(8) 2-6
Dominik Hrbaty (SVK) vs Thomaz Bellucci (BRA)  2-6 6-4 6-2
Simone Bolelli (ITA) vs Victor Hanescu (ROM) 5-7 6-3 4-6



COUNTRYWIDE CLASSIC
Los Angeles, USA
August 4 - 10, 2008
Hard, Outdoor

August 09, 2008
Doubles  Semifinal
Rohan Bopanna (IND)/ Eric Butorac (USA) vs Juan Martin del Potro (ARG)/Fabio Fognini (ITA) 7-6(4) 4-6 10-5

August 10, 2008
Doubles Final
Rohan Bopanna (IND)/Eric Butorac (USA) vs Travis Parrott (USA)/Dusan Vemic (SRB) 7-6(5) 7-6(5)



OPEN CASTILLA Y LEON
Segovia, Spain
August 4 - 10, 2008
Hard, Outdoor

August 10,2008
Singles Final
Sergiy Stakhovsky (UCR) vs Thiago Alves (BRA) 7-5 7-6(4)



USTA PRO CIRCUIT CHALLENGER SERIES
Binghamton, NY USA, Sweden
July 4 - 10, 2008
Hard, Outdoor

August 09, 2008
Singles  Semifinal
Paul Capdeville (CHI) vs T. Helgeson (USA) 6-3 6-1

August 10, 2008
Singles Final
Paul Capdeville (CHI) vs Rajeev Ram (USA) 4-6 6-3 6-1



SIERRA MADRE CHALLENGER
Monterrey, Mexico
August 4 - 10, 2008
Hard, Outdoor

August 9, 2008
Singles  Semifinal
Magdalena Rybarikova (SVK)  vs Yanina Wickmayer (BEL) 6-7(5) 6-4 6-4

August 10,2008
Singles Final
Magdalena Rybarikova (SVK) vs Yaroslava Schvedova (RUS) 4-6 1-6


Gli atleti scritti in grassetto sono testimonial Lotto.
The athletes written in bold letters are Lotto testimonials.

Gli atleti sottolineati vincono il match.
The athletes underlined are the winners of the match..

08/08/2008 - LOTTO AT THE BEIJING 2008 OLYMPIC GAMES

Football - First Olympic goal scored with the Twist'ngo technology
The Italian sportswear company kicked off today at the Beijing Olympic Games. During the Olympic Football Tournament, to be held from 6 to 23 August,  6 out of the 22 Italian national team players will be wearing Lotto football shoes featuring the world's first rotating stud Twist'ngo. Below the list of the Lotto testimonials:

Andrea Consigli, 27/01/1987, goalkeeper                Zhero Evolution Due + G-Force Evo gloves
Salvatore Sirigu, 12/01/1987, goalkeeper                Zhero Evolution Due + Drago Hist gloves
Andrea Ranocchia, 16/02/1988, defender              Vento Diablo KL
Antonio Nocerino, 09/04/1985, midfielder                Zhero Leggenda Due
Tommaso Rocchi, 19/09/1977, forward                  Zhero Leggenda Due
Giuseppe Rossi, 01/02/1987, forward                    Vento Diablo KL
       
The match calendar of the Italian national team playing in Group D is as follows:

07/08 11:00 (CET) at Qinhuangdao: Honduras vs Italy
10/08 13:45 (CET) at Qinhuangdao: Italy vs Republic of Korea
13/08 11:00 (CET) at Tianjin: Cameroon vs Italy

Matches played:
07/08 Honduras vs Italy: 0-3
Goals scored: Giuseppe Rossi (ITA), Vento Diablo KL

Tennis

The tennis tournament will be held at the Olympic Green Tennis Center in Beijing from 10 to 17 August and will see Lotto on court in both the singles and doubles matches. The players will be wearing the Lotto Kontact (men), Vanity and Ranking lines (women) recalling the colours of the respective national teams.

Men (singles/doubles):
David Ferrer (ESP), Simone Bolelli (ITA), Dominik Hrbaty (SVK), Julian Knowle (AUT)

Women (singles/doubles):
Francesca Schiavone (ITA), Tzvetana Pironkova (BUL), Roberta Vinci (ITA)

First round - Men's singles (to be played on 10th August):
Thomaz Belluci (BRA) vs Dominik Hrbaty (SVK)
Janko Tipsarevic (SRB) vs David Ferrer (ESP)
Simone Bolelli (ITA) vs Victor Hanescu (ROU)

First round - Men's doubles (to be played on 10th August):
Nicolas Kiefer (GER)/Rainer Schuettler (GER) vs Julian Knowle (AUT)/Jurgen Melzer (AUT)
Roger Federer (SUI)/Stanislas Wawrinka (SUI) vs Simone Bolelli (ITA)/Andreas Seppi (ITA)
Nicolas Almagro (ESP)/David Ferrer (ESP) vs Kevin Anderson (RSA)/Jeff Coetzee (RSA)

First round - Women's singles (to be played on 10th August):
Akgul Amanmuradova (UZB) vs Francesca Schiavone (ITA)
Marta Domachowska (POL) vs Tzvetana Pironkova (BUL)

First round - Women's doubles (to be played on 10th August):
Svetlana Kuznetsova (RUS)/Dinara Safina (RUS) vs Mara Santangelo (ITA)/Roberta Vinci (ITA)
Casey Dellacqua (AUS)/Alicia Molik (AUS) vs Flavia Pennetta (ITA)/Francesca Schiavone (ITA)



Gli atleti scritti in grassetto sono testimonial Lotto.
The athletes written in bold letters are Lotto testimonials.

31/07/2008 - SENSATIONAL AGREEMENT FOR LOTTO IN CHINA

The Italian company of Andrea Tomat has signed a twenty-year licensing deal with China's number one sportswear brand company Li Ning for manufacturing and distributing Lotto's products in Mainland China

Trevignano (Italy)/Beijing (China) 31 July 2008 - Lotto Sport Italia announces the signing of a 20-year partnership agreement, from September 2008, with the Chinese Li Ning Company Ltd., for the production and distribution of the Lotto brand products in China.

With headquarters in Beijing and offices and logistics centres throughout China, Li Ning Company was named after its founder and famous gymnast, who won three Gold, two Silver and one Bronze medals at the 1984 Los Angeles Olympic Games. Li Ning holds third position overall among sector companies operating in China. Listed on the Hong Kong Stock Exchange since 2004 and with overall sales of 400 million euro in 2007 (+36.7% on 2006), Li Ning is aiming to exceed sales of 600 million euro in 2008.

Already dominating the medium-band sports market with its own brand, Li Ning has set itself the goal of leadership also in the upper price range, which is why it has singled out Lotto as its ideal partner for achieving this important repositioning operation.

With the exceptions of Hong Kong and Macau, where Lotto will continue to distribute its own products through its subsidiary Lotto Sport H.K. Ltd., the new agreement involves the retailing of Lotto's products in monobrand stores and counters in the most prestigious department stores of China's largest cities.



Andrea Tomat, President and Chief Executive Officer of Lotto Sport Italia, declared:
“We have obviously set ambitious turnover goals and expect to reach overall sales for more than 60 million euro in 2013 through at least 600 monobrand Lotto stores around the country. China represents a key market for all companies so it is naturally at the centre of Lotto's worldwide expansion activities. We found the Li Ning proposal immediately very interesting due to the company's importance in China, its growth strategy, excellent organisation, and the high quality of its management. Our direct presence in the Asian market through the “Lotto China Ltd.” joint-venture enabled us to impress upon local operators just how big our own brand's growth potential is in China. We therefore received proposals from several leading companies of the industry and at the end have chosen the number one: the partner with the strongest and best-prepared structure. It's a partnership from which we expect extraordinary drive for Lotto’s presence not only in China but right across Asia."


About Li Ning Co. Ltd.
A Chinese company, Li Ning takes its name from its owner and the greatest gymnast to date. Li Ning was established in 1990 and is today the 3rd sports brand in China, with over 1.300 employees. Listed on the Hong Kong Stock Exchange, in 2007 overall sales of 400 million euro were achieved with a growth of 36.7% on the previous year. As of December 2007, the Li Ning brand is distributed through 5.233 stores in China, out of which about 5.000 are franchise operations and the remaining are directly operated. Sales by product category are divided into: 51% clothing, 42.7% footwear and 6.3% accessories. Li Ning is a sponsor, among others, of the national basketball teams of Spain and Argentina, of Shaquille O'Neal and China's national gymnastics and diving squads.


About Lotto Sport Italia
With headquarters in the Italian shoe district of Montebelluna, Veneto region, Lotto Sport Italia is the leading Italian company in the production and distribution of sports footwear, clothing and accessories. The company's products are distributed in over 80 countries worldwide through independent sports-article stores, specialised chain-stores, large stores with specialized sports departments, and in over 300 monobrand stores. Lotto ended 2007 with overall sales at 300 million euro with a growth of +8% on the previous year, divided into: 44% footwear, 50% clothing and 6% accessories.

www.lottosport.com

25/03/2008 - LOTTO AND QUEENS PARK RANGERS UNTIL 2013

Queens Park Rangers Football Club are delighted to announce next season’s Official Kit Supplier will be Lotto Sport Italia.

The deal could be worth as much as £20 million over five seasons, depending on the success of QPR as the Club embarks on its mission to achieve Premiership football. This represents the most lucrative sponsorship deal in the Club’s history.

Lotto Sport Italia will be providing new home and away kits and training wear for the First Team through to the Centre of Excellence, as well as developing additional lines of stylish and fashionable QPR branded clothing and shoes.

The contract also includes a substantial annual investment for the duration of the contract into QPR’s “Football In The Community” Scheme, which will assist the department’s continued efforts to improve the standard of life for people within the local area.

Andrea Tomat, President of Lotto Sport Italia, said: “We cannot wait to start this new alliance with a team that we feel very close to Lotto. This is an important partnership which will enhance the brand awareness of Lotto not only in the UK but also at international level, thanks to the worldwide media coverage of English football and in particular of Queens Park Rangers and the club’s new owners.”

“This partnership with QPR will also see both parties develop mutually-beneficial commercial ideas along with new product lines – also for leisure wear – inspired by the team with an unmistakeable Italian touch.”

Flavio Briatore, Chairman of QPR Holdings Limited, added: “This is the first significant new partnership for the Club since I became involved, and I am very excited about it. Lotto Sport Italia are the perfect fit as our new Kit Supplier. As a brand, I am certain that their involvement will benefit us on and off the pitch.

“I would personally like to thank Mr Tomat and all at Lotto Sport Italia for their efforts, and I look forward to working with them over the next five years as we aim to achieve our objective of returning QPR to the Premiership.
“I am delighted with the design of the new team strip, which maintains the QPR tradition of blue and white hoops. I know how important it is to the fans that the hoops remain, and that was always going to be the case.”

Amit Bhatia, Vice-Chairman of QPR Holdings Limited, said: ““We are delighted to be announcing this new partnership.  I am confident it will be an important component of our strategy to transform the performance and prospects of the Club.

“We will wear our newly sponsored
and newly designed 'Hoops' proudly as we continue to progress towards our goal of promotion. This is a new era for QPR and we are proud to have Lotto as such an important and strategic partner.”
The new kit design for next season will be revealed at a later date.

22/02/2008 - LOTTO AT THE MICAM SHOE FAIR IN MILAN

Lotto Sport Italia presents at Micam the new Fall/Winter 2008/09 Lotto Leggenda collection as well as the 35th Anniversary Flash for Spring/Summer 2008. From 26 to 29 February, Lotto will be receiving visitors in the Pavilion 6, booth F09/F11. Street style hints combined with couture details characterise the new collection, which reinvents the concept of sneakers as a fashion item. New workmanship of materials and colour and decorative schemes that are skilfully combined lend an undisputed value to the shoes. Clothing and accessories complete the Lotto Leggenda collection, which are designed in a limited selection of models characterised by a style that passes from sport-chic to casual to be always ready for every occasion.

Opening of the fair:
26-27-28 February from 9.30 am to 7 pm
29 February from 9.30 am to 5 pm

29/01/2008 - LUCA TONI AND LOTTO SPORT ITALIA, AMBASSADOR OF ITALIAN STYLE

The Association of Italian Sports Manufacturers, Assosport, through its president, Giancarlo Zanatta, appointed Bayern Munich striker and football world champion Luca Toni to act as the first ambassador of his country for Italian style and fashion taste. At the same time, also Luca Toni’s technical sponsor, Lotto Sport Italia, has been distinguished as it has brought a special Italian touch into the international sporting goods market.
This dual award to Lotto and its leading sponsored player confirms the success of the company’s corporate strategy that has aimed at achieving leadership in its core business to then focus on expanding its market share in the leisure area through an ad hoc line and brand that are both inspired by the company’s sporting soul, and fashion oriented too.

20/12/2007 - LOTTO AT THE 73° EDITION OF PITTI IMMAGINE UOMO IN FLORENCE

At the 73th edition of Pitti Immagine Uomo, Lotto Sport Italia will present the new Fall/Winter 2008/09 Lotto Leggenda collection as well as the 35th Anniversary Flash for Spring/Summer 2008. From 9 to 12 January 2008 the new collections are on show at Lotto’s new stand at the Cavaniglia pavilion, line A/27. The booth has been completely overhauled, with clean and simple graphics and a refined design – a solution that succeeds in exalting the special features of the models on display. A net wall showing a fleur-de-lis, symbol of the collection, and Lotto’s lozenge logo proposed with stylish colour effects, form the backdrop to the stand’s panels. The base is white wood, with reflective interiors, transparent plexiglas supports and shelf units completing the stand’s features.

Opening of the fair:
9-10-11 January from 9.00 am to 6.00 pm
12 January from 9.00 am to 4.00 pm

20/11/2007 - LOTTO CLOTHES THE SECOND EDITION OF THE CLERICUS CUP

Priests and seminarists on the football pitch from November to May with Lotto kits and balls

Rome (Italy), 20 November 2007.- The second edition of the Clericus Cup kicks off, the football competition for the devoted and seminarists. Lotto Sport Italia, Italian leader in the manufacturing and distribution of sports footwear, clothing and accessories, confirms its role as technical sponsor of the 16 teams participating in the event.

Lotto will supply the balls and match kits, including shirts, shorts and socks, thereby clothing over 300 players in the competition. Lotto has also customised the winning team’s shirts from the first edition, the Redemptoris Mater, with the application of a commemorative shield of the victory.

Following the success of the first edition, which took place from February to May 2007 and saw the competition of 350 priests and seminarists from 51 countries from 5 continents, Lotto Sport Italia decided to also sponsor the second edition with renewed enthusiasm. The first Clericus Cup was rich in emotions and technical advancements, all of which were topped off with fair play and sportsmanship, the finest values in football. The first religious football cup was a real competition where there was no lack of healthy rivalry, but which was however confined to pure entertainment and respect for the opponents and the desire to socialise as part of the fun. All of which are values that are a part of history and the tradition of Lotto.

“Our participation in this project,” declares Alberto Landi, Marketing Director of Lotto Sport Italia “has its roots in the company’s culture. Lotto has always interpreted sport as commitment, loyalty and, above all, the tool that is able to cross social, political and geographical boundaries. A due thank you therefore,” continues Landi “to the organisers, to CSI (Centro Sportivo Italiano) and in particular His Eminence Cardinal Tarcisio Bertone for having offered us this opportunity”.

The second edition of the Clericus Cup kicks off on Tuesday, 20 November at the Marmi stadium in Rome and the final winner will be decided in May 2008. 7 days with 2 rounds made up of 8 teams have been arranged for the elimination stage, which will contend for victory through to penalties. These matches will be played on the pitches of St. Peter’s Oratory. The quarter finals and semi finals will take place on 5 and 19 April respectively in the form of a single match. The final that will decide the winning team will take place on 3 May. The 3rd and 4th place final will occur on the same day. Participation at the regional and/or interregional finals of the Italian CSI Open category championship is up for grabs.

12/11/2007 - LOTTO BRINGS STYLE AND ITALIAN REFINEMENT TO CHINA

At the Shanghai Masters, David Ferrer, the world’s number six tennis player, is wearing a futuristic shirt of the Kontact line of the Spring-Summer 2008 collection as a world preview.

Trevignano (Italy), 12 November 2007 - At the Tennis Masters Cup in Shanghai, Lotto Sport Italia, Italian leader in the manufacturing and distribution of sports footwear, clothing and accessories, presents, as a world preview, a revolutionary shirt of the Kontact collection for the Spring-Summer 2008.

The Shanghai Masters is the world's most important tennis event that ends the ATP tour season, where only the 8 best tennis players in the world can participate in the singles, as well as the 8 best doubles teams. The result is an event with great media impact that grabs the attention of tennis lovers all around the world. At the Shanghai tournament, Lotto is present with two players: the world's number 6 in the singles, David Ferrer, and the number 4 in doubles, Julian Knowle.

The Italian company supplied futuristic shirts to the Spanish champion, David Ferrer, and the Austrian, Julian Knowle, manufactured in Nano Dry Tech, a hyper-technological textile obtained through a particular NanoSphere finish that ensures maximum breathability and a resistance during washing that is ten times superior than normal finishes. The NanoSphere finish guarantees a substantial increase to Lotto Nano Dry Tech in its capacity to absorb perspiration compared to the average polyester while ensuring extremely quick drying for a constant and ever greater feeling of freshness and increased comfort during matches.

Kontact Line also stands out with its young and catchy look thanks to its vibrant varied colours, with the metallic finishes of the logos on all the models and unique details that characterise each item of clothing. It is a refined look, but much more than that due to the refinement of technical solutions improved upon by the Lotto Product Development Centre to ensure excellent performances to players. Kontact Line is the main line for the Lotto men's collection for Spring-Summer 2008, a line that will revolutionise the tennis collection with innovative graphics solutions which have been researched to highlight the highly technical fabrics at the forefront, as well as the unique high-quality details that enrich individual garments.

The backdrop of the Shanghai Masters is the best possible stage on which to present a preview of the new tennis collection, a symbol of the brand's performance core where Lotto's technological research is expressed at the highest level. Just for this important occasion, the new shirt is embellished with a fleur-de-lis on one sleeve; the emblem of Florence is the symbol that distinguishes the fashion collection Lotto Leggenda. In this way, the company wanted to celebrate the launch in different international markets.

12/09/2007 - LOTTO OPENS ITS 35TH LOTTO STORE IN ITALY IN TREVISO WITH THE PRESENCE OF THE TREVISO FOOTBALL TEAM

Treviso (Italy), 13 September 2007 - Today, Lotto Sport Italia, Italian leader in the manufacturing and distribution of sports footwear, clothing and accessories, opens the new Lotto Store in Treviso with the presence of the Treviso Football Club team, which battles in the national Serie B league.

The participation of the players of Treviso FBC, accompanied by the coach, Giuseppe Pillon, at the opening of the 35th Lotto Store confirms the solid attachment of the sports company to the region and to the most representative team on the football scene in the Veneto region.

Set out on a single floor, the 370-square metre sales point appears as an ample, modern space. A new furnishing concept was used, which exalts the aesthetic characteristics of the products on display.
To ensure the important visibility is given to the Lotto brand in the city, there are 4 large brightly lit window spaces in a mall-office complex on one of Treviso's busiest traffic arteries.

The furnishing is characterised by Lotto's corporate colours: white, red and black. The light grey walls give strong emphasis to the metal furnishings and white-painted wood, and exalts the black-painted iron elements and the accessories in satin-finish steel. The cash desk is detached by standing out in red and black.
The backlit display wall has a high visual impact and displays the footwear coupled with the store's graphics: vivid black and white images narrate the tradition and innovation that Lotto symbolises through the product.

Inside the sales point, Lotto's latest collections are already on offer for Autumn/Winter 2007/2008 for men, women and children. The active offer that ranges from football to tennis, five-a-side football and running integrates with a wide leisure range.
The Lotto Underwear collections are also on sale and, given the strong connection with the city's football team, it will also be possible to buy Treviso Football merchandise as soon as it becomes available.

In Italy, the Treviso Lotto Store is the 35th to be opened following Verona and Serravalle as part of an intense retail plan that will continue until the end of the year.
As to abroad, the opening policy concentrates on Eastern Europe and Asia during this phase. The latest inaugurations, in chronological order, have been in Ukraine, Romania and Russia, in which last country a Lotto Store has opened its doors in one of the most important shopping centres in Moscow.
In the Far East, the openings continue, however, in Korea and China, as well as in Hong Kong, especially along the main shopping streets.

03/09/2007 - LOTTO SPORT ITALIA AND COMPAGNIA DELL’OROLOGIO SIGN A LICENCE AGREEMENT FOR A NEW LINE OF LOTTO TIME WATCHES

Trevignano (Italy), 3 September 2007 - Lotto Sport Italia, Italian leader in the manufacturing and distribution of sport footwear, clothing and accessories, and Compagnia dell’Orologio Spa in Noventa di Piave jointly announce that they have signed a licence agreement for the manufacturing, marketing and distribution of Lotto branded watches. The agreement, which is scheduled to last for five years and includes international distribution, confirms the entry of the company, led by Andrea Tomat, into the Watches & Accessories segment.

Thanks to the considerable experience of Compagnia dell’Orologio, Lotto Sport Italia aims to launch its own brand with the Lotto Time line with the standards of dynamism, innovation, quality, Made in Italy design and a passion for sport, which have always been the strengths of the Lotto brand, with the objective of reaching 10 million euro in the first 5 years.

Established 12 years ago by Augusto Bincoletto, Compagnia dell’Orologio is a dynamic company in the Veneto province that concentrates on research and quality, and which produces about 700,000 watches each year, according to the plan of the integrated factory, from design to distribution.

There are two lines for the Lotto Time project: Active Line and Leisure Line.
Some characteristics regarding the models: analogue quartz watches with approved Japanese movements (Miyota - Citizen), steel cases, water-resistant, mineral glass, two-tiered dials, solid steel plates, wrist bands in solid steel, watch straps in leather/canvas/PU. 2-year guarantee.

The distribution of the collections by Compagnia dell’Orologio will be divided across different channels, concentrating on the specialist watch and jewellery channel in which the company is a market leader, as well as the sporting and fashion channel, making the most of the synergy with Lotto Sport Italia.
Lotto Sport Italia therefore confirms its position as one of the most prestigious sports brands on an international level and expresses the essence of its brand and the desire to always be more contemporary in its forms and research of materials with this new collection of watches.

 

“I am satisfied and enthusiastic about this new project,” affirms Alberto Landi, Marketing and Communication Director of Lotto Sport Italia, “which allows us to widen the extensive range of Lotto branded products by entering the watch sector. With Lotto Time, we will be able to accompany those who choose us not only when playing sports or during their leisure time, but all day long... on their wrist”.

“It fills me with pride and joy,” claims Augusto Bincoletto, MD of Compagnia dell’Orologio, “to have perfected this important collaboration with Lotto. Furthermore, the agreement was reached with the help of the collaboration of the company specialised in international licensing, Keep Right in Montebelluna. I am certain that my staff and I are able to create a collection that makes the best possible use of time for sports lovers”.

07/18/2007 - JULIO CRUZ TO SCORE THE FIRST SEASONAL GOAL OF INTER.

The testimonial Lotto with its Zhero Gravity football boots scored the first goal during yesterday's test game of the Nerazurri against the Chinese National Olympic team (final result 3-0). Attached an action picture of the Argentinean player published on the front cover of today's La Gazzetta dello Sport.

www.lottosport.com

 

04/26/2007 - CRUZ FLIES ON THE CHAMPIONSHIP EDITION OF ZHERO GRAVITY BY LOTTO

Boots under the auctioneer's hammer for the foundation
Obra del Padre Mario Pantaleo

Trevignano (Italy), 26 April 2007 – To the delight of the fifteenth Italian premier league championship, Cruz doesn’t walk, he flies! Perhaps it’s precisely to underline his feeling in seventh heaven – as though walking on air – that Cruz is wearing the Zhero Gravity boot by Lotto Sport Italia, for which he is testimonial.

Italian leader in the manufacture and distribution of footwear, clothing and accessories for sport, Lotto celebrates its champion by dedicating to him a Zhero Gravity boot that has been designed precisely to mark Inter's fifteenth Italian premier league championship victory.

The Zhero Gravity laceless boot takes the theme of the Italian flag, highlighting its sleek form with a red flame on the sides, the company's green double diamond logo. The heel is green too, and boasts the Italian championship shield, sealed with a blue-and-black “15”.

The number of these special Zhero Gravity prototype boots made with the shield are extremely limited: only three pairs, which will be donated to Cruz. The champion has decided to auction them on 24 May on the occasion of a charity evening organised to raise funds for the foundation the Argentine champion supports: Obra del Padre Mario Pantaleo.

Obra del Padre Mario Pantaleo, founded by the Italian priest of the same name who has spent his life among Argentina’s poor, was established in the early '70s to help the people and families in the outlying district of Buenos Aires of Gonzàlez Catàn, which has long been considered one of the most run-down areas of the Inter champion’s home nation.

11/04/2007 - LOTTO LANDS IN BRAZIL - FILON IS THE NEW LICENSEE

Trevignano (Italy), 11 April 2007. – Lotto Sport Italia, the leading Italian company in sports footwear, clothing and accessories production and distribution, announces a licensing agreement with the Brazilian company Filon Confecções Ltda.

The agreement, which was made official at a press conference held in Brazil on 10th April, provides for a licence which will allow Filon Confecções to manufacture and market Lotto branded products throughout Brazil until 31st December 2009, with a renewal option for a further 3 years.

Filon and Lotto have studied a product strategy which puts forward performance and sportswear collection articles characterized by typically Italian technology, design and taste. As well as including the Lotto international collection, the lines offered may include supplements of articles specially designed to meet Brazilian market needs. Distribution will be widespread both through the sport trade channel and more particularly with major penetration of specialized soccer stores with medium- to high-end target customers, and through Filon’s own stores. Geographical development is to be focused in the centre and south of the country in the initial phase, and will later be extended to the rest of the vast territory of Brazil.

The sales target is to achieve total sales of $US 20 million in three years (retail) and at the same time become the top Italian brand and the number three brand overall in the Brazilian soccer market.

Filon, which has a large headquarters in San Paolo, was established in 1986. From the very beginning it specialized in sports clothing for soccer, to the extent of transforming this into its core business. Brazil is the world’s fifth largest nation in population terms, with over 185 million inhabitants, and the largest market in South America. Considered the home of soccer, the country has one of world’s largest segments of professional and amateur players.

“Landing in Brazil is an important breakthrough for Lotto,” commented Andrea Tomat, President of Lotto Sport Italia. “The combination of our product expertise and our new partner’s coverage of the country’s territory plus its consolidated experience in soccer, will allow us to achieve significant results in a country which is the symbol of soccer. Great passion for this sport is part of Lotto’s DNA as well as of Brazil’s people – many of its greatest stars are linked to our brand today, with Cafu, Dida, Doni and Amauri standing out. I am sure that we will soon see the Lotto double diamond logo in prominence in the Brazilian league championship too.”

10/04/2007 - LOTTO È LO SPONSOR UFFICIALE DEL V OPEN DI TENNIS DELLA COMUNITÀ VALENCIANA.

Ancora un altro successo per gli eventi marchiati Lotto.

l V Open di Tennis di Valencia, che si terrà dal 7 al 15 aprile, avrà come sponsor ufficiale la marca italiana di calzature, abbigliamento e accessori sportivi Lotto.

Trevignano (TV), 10 Aprile 2007.- Lotto, leader italiano nella produzione e distribuzione di calzature, abbigliamento e accessori sportivi, per riaffermare il suo impegno nel tennis professionistico internazionale, sarà sponsor Tecnico Ufficiale del Torneo ATP di Valencia. Nei prossimi tre anni, Lotto fornirà le scarpe ai giudici di linea, oltre che calzature, abbigliamento e accessori ai raccattapalle.

Nella “Città delle Arti e delle Scienze” la visibilità della marca Lotto si rafforzerà ancora di più grazie alla presenza di un importante stand commerciale all’interno degli impianti del torneo, dove saranno esposte non solo la collezione performance per il tennis ma anche una vasta gamma di capi, calzature e accessori sportswear destinati al tempo libero.

Per consolidare la relazione con i suoi consumatori e per confermare la sua grande attenzione verso gli appassionati di tennis, durante il torneo di Valencia Lotto realizzerà alcuni eventi speciali. I giocatori Lotto daranno appuntamento al pubblico in vari happenings: una preziosa opportunità in cui ogni appassionato potrà avvicinarsi al suo campione.

Il V Open di Tennis valenciano, giunto alla sua quinta edizione, sta conquistando sempre più notorietà e quest’anno potrà contare sulla presenza di alcune delle stelle più brillanti del panorama tennistico internazionale. Tra loro gli atleti Lotto: Juan Carlos Ferrero, che vinse la prima edizione del torneo nel 2003, David Ferrer, Guillermo García López e Teimuraz Gabashvili.

02/04/2007 - JULIO CRUZ AND LOTTO TOGETHER TO DEVELOP INNOVATIVE FOOTWEAR

Ancora un altro successo per gli eventi marchiati Lotto.

Trevignano (Italy), 2 April 2007. – Julio Ricardo Cruz at Trevignano: Inter forward and Argentina national player today visited Lotto Sport Italia, his technical sponsor since 2003.

At the Trevignano headquarters, the Argentine star met Lotto President, Andrea Tomat, and greeted all the employees. But his visit was above all a precious chance to meet the team of the double-lozenge company's Research and Development Centre.

Julio Cruz is associated with Lotto by a relationship that goes beyond his sponsorship, contributing with the Development Centre's engineers on two important and innovative projects.
The first is the special project Lotto is creating for the 2008 European Football Championship. The second is the testing of different technologies aimed at taking sports-footwear stability to truly excellent levels. This latter initiative involves a path of technology research and laboratory experiments, which take great advantage from the invaluable contribution of such a skilled player as is Cruz.

After achieving many successes with the most important teams of the Argentine championship and at international level with his country's national team, from 1997 to 2000 Julio Cruz played for Feyenoord, where he averaged over one goal every two matches and won several cups and championships. In 2001, the Argentine bomber made his debut in Italy's "Serie A" and, since 2003, he has been wearing the black-and-blue Inter strip.

With a powerful, athletic physique, he is both formidable in the air and gifted with excellent technique. The latest occasion of his thrilling of thousands of Inter fans was on 11 March in the derby with Milan, when, being on the field for just one minute - and wearing his blue-and-white Zhero Gravity boots - Julio scored the crucial equalising goal that paved the decisive way for the victory of the team trained by Mancini.
With 9 goals to his credit already this season, Julio has hit the back of the net 50 times wearing the Inter jersey, in matches ranging from the Champions League, Italian Championship and Italian Cup, and can be truly proud of having the best average of minutes played and goals scored.

21/03/2007 - TENNIS: LOTTO AT THE SONY ERICSSON OPEN IN MIAMI

The Sony Ericsson Open - one of the most prestigious tournament in professional tennis, also known as the 5th Grand Slam - is starting in just a few hours. The world's top athletes will play against each other on Crandon Park's hard-court and Lotto will be represented by well-known athletes as well as young promises.
For the men's competition: the seeded David Ferrer, Juan Carlos Ferrero and Dominik Hrbaty, followed by Alberto Martin, Kristof Vliegen, Simone Bolelli, Teimuraz Gabashvili, Guillermo Garcia-Lopez, Nicolas Mahut and Gaston Gaudio.
In the women's competition: Francesca Schiavone, Tathiana Garbin and Martina Muller, all seeded, together with Roberta Vinci, Maria Elena Camerin, Jelena Kostanic Tosic, Anastasiya Yakimova and Tamira Paszek.

Schedule of play for Wednesday, March 21:
10 a.m. Local Time EDT:
  Maria Elena Camerin (ITA) vs Anastasiya Yakimova (BLR)
  Guillermo Garcia Lopez (ESP) vs Ivo Karlovic (CRO)

11 a.m. Local Time EDT:
  Roberta Vinci (ITA) vs Jill Craybas (USA)
  Tamira Paszek (AUT) vs Alicia Molik (AUS)
  Simone Bolelli (ITA) vs Gael Monfils (FRA)
  Alberto Martin (ESP) vs Thomas Johansson (SWE)
  Kristof Vliegen (BEL) vs Pau-Henri Mathieu (FRA)

The Lotto derby between Yakimova and Camerin will certainly be an appealing match on the 25th birthday of the Italian player. Not to be missed is Simone Bolelli's match: the 21 year-old Italian, ranked 113, is entering for the first time in his career a Masters Series' main draw.

16/03/2007 - ETONIC WORLDWIDE NAMES TOM ELWELL CEO. THIRTY-YEAR INDUSTRY VETERAN WILL LEAD ETONIC INTO NEXT GROWTH PHASE

Waltham (MA, USA) 16 March 2007.-- Etonic Worldwide has chosen industry veteran Tom Elwell to be the company's next CEO.

Elwell comes to Etonic with over 30 years of experience in the footwear and golf industries.  Mizuno USA's vice president and general manager of the Athletic Division, Elwell is widely credited with having built Mizuno's technical running business in North and South America to the third highest market share in its category. He oversees Mizuno's technical running business as well as Mizuno's South American business.  Prior to his time at Mizuno, Elwell held senior positions at Brooks and Adidas and spent 16 years at Etonic. Elwell started his career as a PGA golf professional.

Lotto Capital Investment, a unit of Italy-based Lotto Sport Italia S.p.A., purchased Etonic in late 2006 from a group of private investors.

"Tom Elwell was our first choice to be the next CEO of Etonic," said Andrea Tomat, CEO of Lotto and Chairman of Etonic.  "He is a proven brand builder with expertise in sales, product development, and marketing, which are our top priorities at Etonic. We believe he will make a valuable contribution to building the brand globally."

"I feel as though I am coming home to the brand, given my prior history at Etonic," said Elwell.  "I am confident and enthusiastic about building the Etonic brand during its next phase of growth."

Etonic's current CEO, Tom Seeman, was part of the ownership group which purchased Etonic from Spalding in 2003, turned the business around, and sold it to Lotto in late 2006. He will join Etonic's Board of Directors.

Founded in 1876 by Charles Eaton and headquartered in Waltham, Massachusetts, Etonic builds footwear based on technical innovation, superior quality and ultimate comfort. Etonic offers men's and women's footwear and accessories for golf, bowling, running and walking.
For information on Etonic log onto www.etonic.com.

14/03/2007 - LOTTO IS BACK AT MICAM

After a 3-year absence, Lotto Sport Italia returns to the Micam shoe fair in Milan to present its Lotto Leggenda Fall/Winter 2007/2008 collection. From 15 to 18 March, Lotto will receive its visitors in Pavilion 6, stand F09 F11, which is designed with an original graphics with white and gold shades. Lotto Leggenda's shoes will be displayed on grid walls on three sides of the stand to give maximum luminosity to the booth, giving visitors the space to drop in on the world of Lotto Leggenda, surrounding themselves with all the latest models for the upcoming season.

Opening of the fair:
15-16-17 March from 9.00 am to 7.30 pm
18 March from 9.00 am to 5.00 pm

14/03/2007 - LOTTO LEGGENDA, EVERYWHERE IN MILAN

On the occasion of Micam, Lotto Sport Italia has planned an important advertising campaign on 15 March in City, one of Milan's most important free press. The Stadio 90 Lady shoes with the Polo Leggenda will be the protagonists on the inside front cover and the Newk Giglio Metal sneaker with the testimonial Luca Toni on the back cover. This initiative is part of a communication strategy which aims to increase the visibility of the Lotto Leggenda products with its consumer and trade.

08/03/2007 - LOTTO OPENS BY THE AMPHITHEATRE IN VERONA

Verona (Italy), 8 March 2007.- Lotto Sport Italia, the Italian leader in the production and distribution of sports footwear, clothing and accessories, inaugurates the new Lotto Store in the heart of the Veronese city which is home to the champions of Chievo.

The full A.C. ChievoVerona team and its managers are expected at tonight's inauguration from 7 pm onwards.

The new store extends over 200 sq. m. on one single floor, where the sports universe of the Lotto collections is to be found, ranging from pure performance (football, five-a-side football, tennis and running) to leisure wear, for men, women and kids. The new Lotto Underwear collections will also be available in the store's assortment.
Another characteristic of the Lotto Store in Verona: the area with products created exclusively for Chievo.

Six large glass windows create strong emotional impact in the store, characterized by mainly natural lighting and a fitting-out that takes up the colours that are characteristic of the brand - red, white and black - played against the base of a laminated grey floor, pale grey walls, furniture made of metal and white lacquered wood, vertical components in black painted iron and satin-finish steel accessories. The area is dominated by a back-lit wall that displays the footwear, the cash-desk block and posters of the brand's new communication design, with black and white pictures of strong visual impact, which explain the brand's prestigious tradition and constant research for innovation.

The important Veronese location brings the number of Lotto stores presently trading in Italy to 33, direct or managed through franchisees.
This new opening consolidates the brand's presence in Italy and forms part of the broader international retail plan whose objective is to strengthen Lotto's image in those export markets in which the brand is already present and recognized on the one hand, and to gain high visibility particularly in several emerging markets on the other. In fact, in Asia the openings continue in China, India and Korea, while in Russia, Romania and the Ukraine Lotto already has more than 10 single-brand stores per country.

08/03/2007 - ARGENTINA - A SECOND HOMETOWN FOR LOTTO IN SOUTH AMERICA

The visibility and brand awareness of Lotto is rising in Argentina. Thanks to the Lotto licensee Indepro, the double diamond logo is already associated to big names of the Argentinean football with sponsorship agreements signed with three first division teams: Club Atletico San Lorenzo de Almagre, Argentinos Juniors, respectively ranked second and third in the championship, and Quilmes Atletico Club.
Furthermore, Lotto's brand image is strengthened thanks to successful testimonials playing in Argentina's Primera Division,such as
- Malinga Giménez, current top goalscorer and forward of San Lorenzo and of the Bolivian national team,
- Sergio Orteman, midfielder of Boca Juniors and of Paraguay's national team
- Ezequiel Lavezzi, defender of San Lorenzo and of Argentina's national team
- Adrian Gonzalez, midfielder of Nueva Chicago
- Ruben Sambueza, forward of River Plate.

06/03/2007 - ITALY - WAITING FOR THE BUS WITH LOTTO

On the occasion of the opening of the new Lotto Store in Verona on 8 March, 150 bus stops of the city will be dressed with a clearly recognizable billboard campaign. In fact, from 5 to 19 March, Verona will be the stage of the new creative idea that the company is launching for communicating to the consumer the opening of the store dedicated to the Lotto collections.

21/02/2007 - INDONESIA - LOTTO IS PERSIK- KEDIRI'S NEW SPONSOR.

PT Mitra Adiperkasa, the Lotto licensee for Indonesia has signed a sponsorship agreement with Persik-Kediri, one of the best football teams based in East Java with two national players in the team. Persik were national league champions in 2006 and won the Indonesian league competition twice in the past. The club has an important number of die-hard soccer supporters in its hometown of Kediri and is sponsored and run by the Mayor of Kediri. Lotto expects an excellent brand visibility from this agreement and to mark a footprint in the Indonesian soccer world. 

20/02/2007 - LOTTO DRESSES THE CLERICUS CUP. PRIESTS AND SEMINARIANS ON THE PITCH!

Trevignano (Italy), 20 February 2007 - Lotto Sport Italia, the leading Italian company in the manufacture and distribution of sporting footwear, clothing and accessories, has signed a new sponsorship agreement for 18 football teams taking part in the Clericus Cup - the first championship for priests and trainee priests/seminarians.

Lotto will provide the balls and the strips which about 300 players will wear during the matches. For the Vatican team, Lotto has personalised the 'Magma' Jersey, a top-in-the-range item in their football collection, in the colours of the Papal flag. It will be a unique blend of the Lotto double-diamand logo, the crossed keys surmounted by the Pope's tiara, and the Vatican City seal.

The first 11-a-side football championship will be among students of colleges, universities and the Papal Seminaries of Rome and the surrounding province, and is being promoted by CSI ("Centro Sportivo Italiano"). Cardinal Tarcisio Bertone put forward the idea of the Clericus Cup in Genoa at the presentation of the club season. A keen sport enthusiast and football fan himself, the Cardinal underlined that this is not a round of church recreation matches but a world cup in its own right, involving players from 37 countries.

The football regulations will apply some exceptions, like the one-minute time-out rule per team per match, and the blue card, which sends off players for 5 minutes for serious fouls or conduct. Given the teams' composition, such a measure should be superfluous but making predictions when it comes to football is always hazardous. Each half will last 30 minutes, allowing for "flying" substitutions and the possibility of unlimited player changes.

The elimination rounds of the Clericus Cup last seven match days with two tables of nine teams contending for places in the semi finals, with goals galore and penalties if necessary. The first match will kick off in Rome on 24 February. The semi finals will be divided into away and home legs, on 5 and 19 May respectively. The final days will be 7 June, with the match deciding third and fourth place, and then the 9th, for the Grand Final. The winners will go on to compete in the regional and/or inter-regional finals of the Italian CSI "Open" championship.

'We are thrilled, says Alberto Landi, Marketing Director of Lotto Sport Italia 'to support such an initiative aimed at enhancing the awareness of Fair Play in sport, especially in a February marked by events that have undermined football's philosophy. Lotto sees sport and its disciplines as being about commitment, honesty and integrity. And the Clericus Cup certainly sums up all such valuable principles.'

19/02/2007 - CENTRAL AMERICA - COSTA RICA CLAIMS COPA DE NACIONES DIGICEL DE UNCAF.

On 18th February Costa Rica and Panama's national teams, both sponsored by Lotto, played the final match of the UNCAF's Cup, the international tournament which every two years crowns Central American football champions. The Costa Rican players won 4-1 on penalty kicks. "Los Ticos" had already won 5 of the 8 former editions and reached the second-place twice. Both Lotto teams qualified to the "2007 Gold Cup" games: the showpiece event in Central and North American football which will take place in June in the USA.

16/02/2007 - KOREA - LOTTO IS THE NEW SPONSOR OF TWO SOUTH-KOREAN FOOTBALL TEAMS.

Stylus Company, the Korean licensee for Lotto, has signed a sponsorship agreement with two teams of the K-League: Dae-Jeon Citizen and  Dae-Gu FC. Lotto will supply to the teams apparel and accessories for matches, training sessions and leisure time, from 1st January 2007 through the end of December 2008.
Lotto had already successfully sponsored Dae-Jeon Citizen in the past and is now expecting a great brand visibility. The team, whose nickname is "purple crew", won the 2001 Korean FA Cup and classified 10th in the last South-Korean championship.
Dae-Gu is the third biggest city in Korea and its football club was founded only in 2003. The team reached in 2005 the 3rd position in the national championship and won the Tong-Yoong Cup last year.

12/02/2007 - LOTTO ANNOUNCES ITS PARTNERSHIP WITH FRENCH FOOTBALL CLUB NICE

Trevignano (Italy), 12th February 2007. The sponsorship agreement between Lotto Sport Italia and OGC Nice has been officially announced Saturday at a press conference held at the club's headquarters. The contract will be valid from 1st July 2007 to 30th June 2012.

By virtue of this agreement Lotto will become the Nice team's technical sponsor and official supplier. The Italian brand will therefore supply all OGC Nice teams - from the first team to the youth teams - with clothing and accessories for matches, training sessions and leisure wear.

Lotto has already been a partner of the club in the past, and is pleased to be collaborating with this extremely high potential French club once again. OGC Nice, also known as 'Les Aiglons' (the Eaglets), was established in 1904 and is a legendary club, which boasts a long history.

The city of Nice has always lived according to its club's pace, but now more than ever before there is a consummate union between the large supporters community and the team.

As of next week, the Lotto Research and Development Centre will be working in collaboration with OGC Nice to produce the Côte d'Azur team's latest collections. Technical design and the quality of the materials will naturally be emphasised in order to optimize the players' performance and comfort.

For Jacques Deschang, Commercial and Marketing Director of Lotto France, this agreement is proof of Lotto's ever-increasing interest in soccer at both national and international levels. "We are really pleased to link our brand with this French club which has always championed tradition, quality and passion for soccer. For us, the coming seasons will be opportunities to experience exciting new adventures in the French Ligue 1 together with Nice," explained Deschang.

29/01/2007 - ITALY - VUCINIC SCORES WITH HIS ZHERO GRAVITY

The Lotto forward Mirko Vucinic scored a great goal for yesterday's AS Roma victory over Siena. The Montenegro player scored his first goal for the Roma club with his Zhero Gravity football shoes.

28/01/2007 - JAPAN - LOTTO IS THE NEW SPONSOR OF THE FIRST DIVISION FOOTBALL TEAM OMIYA ARDIJA

In virtue of the agreement, Lotto, through its licensee Kanematsu Textile Corporation, will supply to the J-league team apparel and accessories for matches, training sessions and leisure time from 1st February 2007 through the end of January 2009. Omiya Ardija was promoted to the Japanese first division at the end of the 2004 season and finished the 2006 season ranked no 12. The hometown of the team, Omiya, is a ward of Saitama, located right next to Tokyo.

25/01/2007 - ITALY - LOTTO LEGGENDA IN TREVISO

Thanks to the collaboration with the International Design Centre, Lotto will be present in one of the most important squares of Treviso's city centre with a highly visible product display featuring the Newk Civis shoe model and the Polo Giglio of the FW06 Lotto Leggenda collection. This important project will allow Lotto an important visibility from 25 January to 8 February.

23/01/2007 - PANAMA - NATIONAL UNDER-20 TEAM QUALIFIED FOR THE WORLD CUP

The Under 20 team of Panama, sponsored by Lotto, just qualified for the Final Tournament to be played in Canada (Montreal, Ottawa, Toronto, etc.) from 30 June to 22 July 2007.

The qualifying matches saw the Lotto team playing against Guatemala, Haiti and the USA. Panama booked their third consecutive qualification at the FIFA U-20 World Cup finishing second-place in their group match.

23/01/2007 - LOTTO MOVES INTO BICYCLE RACING

Trevignano (Italy), 23 January 2007 - Proving its genuine sports company nature once again, Lotto Sport Italia has signed another technical sponsorship agreement, joining the Liquigas Team family. This time the sponsorship is for bicycle racing, a sport whose emblems are passion and sacrifices made in its name. With this agreement, Lotto has committed to supply the Liquigas Team with technical after-race materials, clothing, footwear and accessories for the whole of 2007. Liquigas is Italy's leading company in LPG distribution and has been the sole sponsor of the Liquigas Pro Tour team since 2005. The team includes Filippo Pozzato, the winner of last year's Milan-San Remo race, Danilo Di Luca, and Enrico Gasparotto, winner of the 2005 Italian championship. Lotto's double diamond logo will appear on the team's flagships and Lotto will also supply its after-race materials. Sartorial articles, technical materials and natural fibres are the hallmarks of Lotto's dedication to promoting the "made in Italy" style.  Track suits, polo shirts, sweatshirts, blousons, waistcoats, shirts and bermudas have been specially designed, and are characterized by the slim fit which enhances the cyclists' bodies, and attention to detail combined with unique design. "This is a major opportunity for our company and it will allow us to portray and popularize the typically Italian style of our collections and our passion for the world of sport," commented Roberto Carpignani, Sales Manager for Italy in Lotto Sport Italia. "The cyclists will wear articles that have been specially created to meet their needs. They will also wear Lotto's latest technology running shoe: Syn-Pulse, a unique model which provides exceptional stability and cushioning, and is the fruit of a revolutionary research project carried out in Lotto's laboratories."

23/12/2006 - GERMANY: LOTTO AND BORUSSIA HAVE EXTENDED THEIR PARTNERSHIP UNTIL 2013

The Italian sportswear company Lotto Sport Italia and Borussia Mönchengladbach have renewed in advance their sponsorship agreement, due to end at the end of the 2007/2008 championship, for a further five years until 2013.

By virtue of the renewal, Lotto will supply the sportswear and accessories to be used in matches, training and representative events. This renewed agreement between Lotto and Borussia is not just a sponsorship deal but is structured as a real partnership that will see the two companies develop further synergies at the commercial level as well as new product lines.

22/12/2006 - BELGIUM/AUSTRIA: VLIEGEN AND PASZEK: LOTTO'S NEW STARS

Lotto has announced the new sponsorship agreements signed with Kristof Vliegen and Tamira Paszek, valid as of next year.

For the next three years the two tennis players will play wearing Lotto footwear, attire and accessories. The agreements are the start of constructive collaboration between the players and the Italian company; indeed, the partnership will not be limited to the mere supply of materials but also includes the athletes' intense contribution toward the development of Lotto's technical products.

Born in Maaseik, Belgium in June 1982, Kristof Vliegen began playing at the age of six and is currently the number one player in Belgium. Throughout this last year he has achieved various successful results, proving his enormous potential. In 2006, he reached the quarter-finals in Stockholm (SWE) and in San José (USA), semi-finals in Chennai (IND), Memphis (USA) and Halle (GER), and finals in Munich (GER) and Stockholm (SWE) in doubles. In the past year, he has climbed 52 positions in the ATP ranking, presenting himself as the new promise of world tennis.

Born in Dornbirn, Austria in December 1990, Tamira Paszek began her tennis career at the age of four-and-a-half. With her participation in the Wimbledon girls' singles final, the Austrian tennis player gained attention worldwide for the first time by demonstrating her high potential. In 2006, she reached the girls' single final of the US Open and in September, thanks to her victory at the WTA tournament in Portoroz, Slovenia, she earned her biggest success. Tamira, at the age of 16, is the seventh-youngest winner of a WTA Tour tournament.

Vliegen and Tamira's arrival at Lotto confirms the attention the company has always focused on younger tennis players, on whom it has always invested significant resources and obtained prestigious results.

22/12/2006 - ITALY: CRUZ AT THE LOTTO STORE IN MILAN

Successful evening at the event held last Thursday in Milan with the presence of Inter forward Julio Cruz and his Zhero Gravity shoes. In fact, a big crowd of curious supporters has peopled the Lotto store already in the early afternoon. The television channel Sky Italia was also present and transmitted in various occasions an extensive reportage of the event, thus offering to our brand and products an important visibility.

22/12/2006 - GREECE: MORRIS AT THE MALL IN ATHENS

Last Friday, the Panathinaikos FC defender Nasief Morris met a big crowd of fans upon his arrival at the Intersport store located at The Mall in Athens. In fact, the player was available for an autograph and picture session with his supporters. The first lucky hundred fans were offered a Lotto miniball signed by the player. The most important Greek media representatives were also present.

29/11/2006 - OTTO ACQUIRES ETONIC

The company led by Andrea Tomat bolsters its position in the US by acquiring a historical brand manufacturer of footwear for running, golf, bowling and walking.

The goal is to double turnover in three years.

Trevignano (Italy), 29 November 2006.- Lotto Sport Italia, world leader in the production of technical footwear for football and tennis, announces its acquisition of Etonic, a major US shoe manufacturer for running, golf, bowling and walking.

The acquisition allows Lotto to significantly strengthen its US market position by bringing an important and well-known brand within its portfolio. According to a recent study, Etonic is indeed one of the best-known sports footwear brands among US consumers, and has succeeded in becoming undisputed leader in the segments of golf and bowling. In the running segment, Etonic is quickly regaining the prestigious positions it held in the past. In 2006, the Jepara shoe was judged best on the market by the editorial staff at Running Network. Etonic has also presented a walking collection of great appeal to build positions of leadership in a market worth about 500 million dollars in the United States alone.

Etonic is without doubt a historic brand in the world of sneakers. Founded in 1876 in Brockton, Massachusetts, it had always been considered as a strongly innovative company. After a lacklustre period during its previous management period, in 2003 it was acquired by a group of managers and has quickly moved on. The results have been immediate: in 2006, with a growth of over 45% on the previous year, the company is set to reach sales of just under 30 million dollars.

Its products, all in the mid-to-high price range, reach a country-wide distribution in the United States, above all in stores offering highly professional and specialized wear in the respective sport worlds.

Thanks to this important operation, the company led by Andrea Tomat (who will become also President of Etonic) will therefore be able to add new sectors of excellence to those of football and tennis, where Lotto is now among the world's leaders.

Important synergies are expected also in distribution, as Lotto will bring the Etonic brand and products into Europe, by exploiting its sales network. At the same time - from the end of 2007 - Lotto's products will be marketed and distributed in the US by the operations set up of Etonic.

The range of Etonic products is wholly complementary to that of Lotto's without any overlap - stated Andrea Tomat, President of Lotto Sport Italia SpA. On the contrary, I'm certain we will generate important synergies between the innovative solutions introduced by Lotto in its chosen markets and those developed by Etonic, which has always enjoyed the reputation of being an R&D leader.

I am particularly satisfied with this acquisition - continued Tomat. We can count on a top-class management team, which succeeded in relaunching the brand in a short time span and which I am certain will take Etonic to the highest level.

Having reached our current stage of growth - said Thomas W. Seeman, CEO of Etonic - it was essential for Etonic to find a leading industrial partner able to support our growth process in the US and offer us the possibility of gaining fast access to new markets".

10/10/2006 - LOTTO SPORT ITALIA 1ST SEMESTER 2006: CONSTANT PROGRESSE

Trevignano (Italy), 10 October 2006. - The first six months of 2006 have confirmed growth expectations for Lotto Sport Italia. Up to 30 June, sales of Lotto brand products reached 132.5 million euros compared to the 117.7 million euros in 2005.
Many were the elements that brought about this result: the Italian market's recovery, the progressive implementation of the internationalisation process, product assortment and efforts in the area of communication.
After a prolonged period of stability, the market in Italy recorded a growth rate of 5% and represents 28% of the total sales.
The recorded performance was influenced by positive results both in Europe, which increased 14% as a whole, and in Asia and the American continent, which grew 18% altogether.
A particular boost was received not only from Mediterranean countries -ever the Italian company's core business, noting the growth of France ( 6%) and Spain ( 10%)-; following important investments made, excellent results were also obtained from some Northern European markets such as Germany ( 27%), Holland ( 93%) and Austria ( 64%).
Strengthening of the distribution network brought about growth both in Eastern Europe, led by Romania ( 48%) and Serbia ( 224%), and in Africa-Middle East with Algeria ( 129%) and Saudi Arabia ( 25%).

In terms of product assortment, apparel takes 56% of sales, shoes 40%, and the remaining percentage of 4% goes to accessories. The greatest growth was recorded in the first category ( 14%) thanks to an expansion in the leisure sector in a significant number of markets.
Among the company's core business, the market crowns football as its most successful sector ( 20%) in particular the World Cup project and Zhero Gravity, the first laceless football boot in the world. Five-a-side football and tennis remained constant and, together with football, generated 45% of Lotto sales.
The running sector is on the rise ( 24%), and the entire leisure time sector is also up ( 7%), which represents almost half the sales.

This data is the basis for a 2006 that shows high promise for Lotto Sport Italia: "Closing estimates indicate world sales around 270 million euros"- affirms Andrea Tomat, President and CEO - "with an expected growth of 5%. Intense marketing activities this year, divided between sports sponsorships and advertising campaigns, featuring World Cup champion Luca Toni, was rewarded by the market. The visibility of the brand and its products reinforced Lotto's role as a top brand not only for activewear but also for leisurewear."

Within the process of strong internationalisation, the license agreement signed with Pro Italy Mark for the Mexican market is particularly significant. The licensee is part of the prestigious Martì group -by far the most important chain of sports article stores in the country. The expansion plan envisages an increase in Lotto brand sales from the current 10 to a turnover of 20 million USD in three years. A very aggressive marketing plan consisting of the sponsorship of two new first division teams that will join the ranks of the prestigious Pumas de la UNAM is currently in the agenda.

"The first signs of sales for 2007 are encouraging" - continues Andrea Tomat - "with orders in process for the summer season increased by 20%. We expect the company's performance will improve further in the coming years".

02/10/2006 - TENNIS- FORTIS CHAMPIONSHIPS

Luxembourg-LUX (Tier II)

Hard / Indoors - September 25 - October 1, 2006

Lotto testimonial Alona Bondarenko (Ukraine) won her first career WTA Tour singles title with a 6-3, 6-2 victory against Francesca Schiavone (Italy). The 22-year-old Ukrainian appeared in her second tour final (following 2005 in Hyderabad/IND) and is now recording a new career-high ranking of no. 33.

23/09/2006 - ITALY: INTERNATIONAL CHARITY EXHIBITION "DAL FOOTBALL AL CALCIO"

The international exhibition "Dal Football al calcio" organized by the non-profit association of William Bottigelli will be held from 30 September to 8 October in Piacenza (Italy). The objective of the association, headed by former Italian team player Eusebio Di Francesco, is to offer effective support to children around the world who are suffering from illness, malnutrition and economical difficulties.

On this occasion, the uniforms of Ukraine and Serbia & Montenegro as well as the Zhero Gravity football boots will be exposed. At the end of the exhibition all the Lotto products will be auctioned to raise funds for the kids.

22/09/2006 - ENNIS - DAVIS CUP: SERBIA&MONTENEGRO AND AUSTRIA

Two Lotto teams will be fighting this weekend for a place in the Davis Cup World Group. The teams of Serbia & Montenegro and Austria will wear the official Lotto Davis Cup uniform and will face Switzerland and Mexico respectively.

21/09/2006 - TENNIS- LOTTO AT THE WTA TOUR SUNFEAST OPEN IN KOLKATA - INDIA

For the second consecutive year, Lotto is "Official Supplier" of the Sunfeast Open which is held in Kolkata from 18 to 24 September 2006. Thanks to its licensee Sierra, Lotto is supplying apparel, shoes and accessories to the staff, umpires, linesmen and ballboys. Indian star and Lotto player Sania Mirza is due to play today the singles quarterfinals and the doubles semifinals.

18/09/2006 - 16-17 SEPTEMBER 2006 - TENNIS - ITALY WINS ITS FIRST FED CUP!

Fed Cup by BNP Paribas - Final, Charleroi (BEL)

Belgium vs Italy

Italy captured its first Fed Cup title on Sunday taking down former champion Belgium 3-2 in the championship final. The winner was decided by a great doubles match, won by Francesca Schiavone and Lotto player Roberta Vinci 3-6, 6-2, 2-0 after Justine Henin-Hardenne had to retire due to knee problems.

The Italian team of captain and Lotto testimonial Corrado Barazzutti have won their first Fed Cup trophy since the start of the competition in 1963.

13/09/2006 - LOTTO AND GAUDÌ WITH UDINESE CALCIO

Udine, 13 September 2006.- During the presentation of the new Udinese team to fans, the new uniforms made by Lotto Sport Italia for the 2006-2007 championship were also presented.

The Italian sportswear company, acting as Technical Sponsor and Official Supplier until 2010, will provide Udinese Calcio with the apparel and accessories for the matches, training sessions and leisure time for the top team as well as for the junior teams.

The Udine team's Main Sponsor will be Gaudì, a Modena-based leisurewear brand, which will appear on the shirts with Lotto, representing an all-Italian winning pair.

As on previous years, the uniforms were made by Lotto in close collaboration with Udinese Calcio. In particular, the first shirt sports a slightly V-shaped neck and has black and white stripes with a slightly blazing effect that gives it a decidedly aggressive look. The shorts and the socks are of a single colour coordinated with the shirt.

The second and third shirts also have an equally innovative look, reflecting the Magma project, Lotto's new vision for football shirts. It is a concept that debuted during the World Cup in Germany and which has been reproduced for Udinese's uniforms.

Specifically, the second and third uniform shirts have seven points made of elasticised poly mesh, maximising breathability whilst at the same time making their design unique and captivating. The optical effect is certainly striking as the points converge centrally, where the team shield and the Main Sponsor's and Lotto's logos are positioned.

The uniforms are made of Poly Tech Stretch, an extremely lightweight, breathable elasticised fabric that ensures maximum comfort and the least amount of fatigue during play.

The colours chosen for the uniforms respect tradition: black with gold inserts for the second shirt, blue with white inserts for the third. The shorts and socks are colour coordinated with the shirts.

31/08/2006 - TENNIS - JUAN CARLOS FERRERO VINCE ANCORA

US Open- New York, USA
August 28 - September 10, 2006
Surface: Hardcourt

The new Magma shirt of the Spring/Summer 2007 collection made his debut yesterday at the US Open. The Lotto testimonial Juan Carlos Ferrero, wearing the new SS07 tennis apparel line, showed a great physical condition beating George Bastl (SUI) 7-5 6-4 3-6 6-3 in the first round leaving only one set to his opponent. Ferrero will face Frenchman Gicquel in the second round.

20/08/2006 - TENNIS - JUAN CARLOS FERRERO REACHES THE FINAL OF CINCINNATI MASTERS

Western and Southern Financial Group Masters Cincinnati, USA
August 14 -20, 2006
Surface: Hardcourt

Lotto testimonial, Juan Carlos Ferrero, reached the final of Cincinnati Masters by beating second seed Rafael Nadal and then Tommy Robredo.
Congratulations to the recently signed tennis player, who gained 13 positions on the ATP ranking, so becoming number 18 in the world.

10/08/2006 - CHINA: LOTTO SHOP IS NAMED BEST COUNTER ONLY SIX MONTHS AFTER ITS OPENING

We are pleased to announce that the Lotto shop based in Shanghai's prestigious department store New World Comprehensive Consumption Circle NWCCC has been named the best counter in the first half year of 2006. This prize is given by the NWCCC department store twice a year with the participation of all its shops.

A monthly sales increase of 15% to 20%, an eye-catching shop layout, a clean environment as well as an accurate service have been the reasons for the assignment of this important award.

Congratulations for this great achievement.

24/07/2006 - JUAN CARLOS FERRERO, NEW TESTIMONIAL AT LOTTO

Trevignano (Italy), 24 July 2006 - Not just a sponsor for football but also a tennis sponsor. After the end of a great World Cup, which witnessed the raising of the world cup by three athletes wearing Lotto football shoes (Luca Toni, Mauro Camoranesi and Simone Perrotta), Lotto Sport Italia focuses on tennis with new and important deals. Indeed, these days a sponsorship agreement between Lotto and Spanish tennis player Juan Carlos Ferrero was signed at the Italian sportswear company's headquarters.

The Spanish tennis player, ranked twenty-seven in ATP, will play all his next tournaments wearing Lotto footwear, attire and accessories. A three-year contract means the start of fruitful cooperation between the Spanish tennis player and the Italian sportswear company that will entail not only the supply of gear but also the player's intense contribution in the development of the performance products.

During his visit to the new sponsor's headquarters, Ferrero met with Andrea Tomat, Lotto President, who took advantage of the opportunity to officially give the tennis player the footwear model Ferrero will wear this week on the red clay court of the ATP Croatia Open Tournament in Umag.

In the last few years, Juan Carlos Ferrero, born in Onteniente, Spain in February 1980, has attained important recognition in tennis courts worldwide: a dominating figure at the Davis Cup in 2000; victory at the Dubai, Estoril, Barcelona and Rome Tournaments in 2001; winner in Hong Kong and Montecarlo in 2002; the 2003 win at Roland Garros; a finalist at the 2003 US Open and, in the same year, number one in the ATP ranking.

Juan Carlos Ferrero is one of the latest great tennis players of the Spanish school and as of now he's been added to the prestigious list of Lotto international stars.

Thanks to the agreement with the Iberian tennis player, Lotto has also become the Official Technical Sponsor of the "Juan Carlos Ferrero Equelite Tennis Academy", one of the world's best tennis schools, where many young champions train.

Founded by Ferrero near the city of Alicante, the school trains many tennis racquet stars, who choose the school to prepare for the most important tournaments. Lotto's technical sponsorship, which will last until the end of 2009, envisages the supply of footwear, attire and accessories for all the school's instructors. Moreover, Lotto will be present in all the practice courts with banners at the sidelines.

As a further confirmation of the Italian sports brand's commitment in international professional tennis, Lotto will be the Official Technical Sponsor at the Valencia ATP Tournament, which will be held in April 2007. Lotto will supply the staff, referees, linesmen and ball boys with attire, footwear and accessories for the next three years. The sports brand's visibility on tennis courts will grow further by setting up commercial stands where the entire range of Lotto tennis as well as sportswear collections will be on display.

10/07/2006 - ITALY WINS THE WORLD CUP

The Azzurri won the FIFA World Cup for the fourth time after holding their nerves in a dramatic penalty shoot-out. It was the first time Italy had won a penalty shoot-out in four attempts and it has handed Marcello Lippi's men a fourth World Cup crown to set alongside victories in 1934, 1938 and 1982. Italy, with a 0-3 record in World Cup shootouts - it lost the 1994 final against Brazil, in the only previous final shootout, a 1990 semi-final against Argentina, and a 1998-quarter-final against France - this time was faultless from the spot. Fireworks proclaiming a fourth FIFA World Cup for Italy exploded into the black skies above the Olympiastadion as the Azzurri party began, leaving France to its own thoughts. Italy edged one Trophy behind Brazil in the pantheon of FIFA World Cup winners.

05/07/2006 - CURIOSITY FROM GERMAN FIELDS

Italy's Luca Toni is the latest in a line of strikers who have tasted FIFA World Cup success after an odyssey which has earned them the unwanted tag of journeyman professional. The 29-year-old Fiorentina forward's brace in the impressive 3-0 victory over Ukraine in Friday's quarter-final completed a rise to the top that has taken in nine clubs in 12 years. However three successful seasons at first Palermo and then Fiorentina saw his dream of playing at the FIFA World Cup come true and he repaid Italy coach Marcello Lippi's judgement in style against the Ukrainians. During the match against Ukraine Luca Toni scored his first World Cup goals with Zhero Evolution!

08/06/2006 - LOTTO: INTERNATIONALI- ZATION AND ITALIAN STYLE

Lotto Sport Italia S.p.A. has closed 2005 in a satisfactory manner, notwithstanding the recession in the Italian market which has curbed the growth of the brand. With total sales of 257 million euro, the Company has managed to make up for the less than enthralling performance of the domestic market with its export markets. The end result for the past financial year is therefore in line with the 2004 results, but in the aggregate the Company is speeding up its internationalization. The effort generated once again in 2005 has been translated into an increase in orders and turnover in 2006 - a year in which good recovery in the expansion process is foreseen.

"2005 was a very intense year for Company activities," declared Andrea Tomat, President and CEO of the Company. "Inspired by the spirit to contrast the recession with the utmost strength, we have continued along the route to internationalization while at the same time giving light to several projects which are the fruits of our Research and Development department’s work. The most significant was undoubtedly the launch of Zhero Gravity, the first lace-less football shoe in the history of this sport, a veritable technological revolution and a landmark in the developmental processes of products for sports professionals. Of equal importance for repercussions in terms of market opportunities, was the start of the high-end leisure footwear and apparel collection named Lotto Leggenda, intended for a selected clientele in the non-sports sector. As regards the increased intensity of our brand presence abroad, we have signed new commercial agreements such as the joint-venture in China and new distribution agreements in Taiwan, Indonesia, Malaysia, Singapore, Vietnam and Australia - a presence which reflects the intense penetration and positioning activity in Asia. At the same time, the setting up of the joint-venture in the USA is part of a project aimed at relaunching our brand in the world of American sportswear".

In 2005, the most important geographical area for Lotto sales was Europe once again, with Italy being the number one market accounting for 26% of total sales. In the central area, essential maintenance of the market position in Germany and Spain coincided with satisfactory growth in Austria ( 3%) and France ( 5%), and significant expansion in Belgium and Holland which achieved 44% and 26% respectively. Results were also very good in Greece ( 29%) and Turkey ( 62%). The countries of Eastern Europe have also been strengthened, with a number of markets exhibiting double digit growth (Romania, Slovakia and and Slovenia).

Europe accounts for 67% of the total sales turnover, Africa – Middle East for 5%, the Americas 13% and lastly Asia and Oceania 15%. As has been explained, over the course of the past two years the foundations have been laid for a progressively increasing contribution of both European countries – and more particularly those in the Mediterranean area – and non-European areas. On this topic, the results achieved in India are satisfying - Lotto has generated a turnover of more than €3 million in just twelve months. Similarly in Japan, excellent results have been achieved with a 26% increase in turnover on the previous period. As regards the Americas, good results have been achieved in Columbia and Chile.

The product category subdivision between footwear (44%), apparel (51%) and accessories (5%) has remained essentially unchanged. Football and five-a-side football are the leading categories, followed by tennis and running. The leisure segment has grown and now represents at least 50% of the total, but as already explained there are prospects for expansion in this segment. Good results ( 8%) have been achieved for sales of Lotto brand non-core products (school and stationery, underwear and cosmetics) which have reached 6.5 million euro. The cosmetics line developed by the Italian company Weruska & Joel precisely in 2005, has been particularly successful at the international level.

"Looking at 2006, the signals are positive," Tomat confirmed. "Orders are clearly growing. In the European markets the 2006 summer season has closed with an increase of 11%, while we recorded 17% for the winter season. Reasons behind this success include the upswing in the Italian market, the further boost given to exports, the World Cup with the Zhero Gravity project, and the strengthening of our offering in the sportswear area."

In 2006, the Company aims to achieve the threshold value of €270 million by again focusing on innovation, creativity and its Italian image. In the second half of the year, further additions to the Company staff are foreseen in order to strengthen the American project. This particular project is the next challenge area in the Company’s plans, more particularly because of the values which the brand will be able to radiate, not only in performance products but above all in the leisure area.

Tomat continued, "Sportswear is the competitive arena in which we want to grow and carve out an important role for ourselves, by passing the brand value on to the customer just as we have already done with its performance. To this end we are planning synergistic activities in the communication plan. These will see the light as of the second half of the year, with a media campaign in which we aim to make our sports testimonials – and first of all the striker Luca Toni – icons not only of technical products and Italian technology, but above all icons of leisure wear and the Italian lifestyle."

"Five years ago my objective was to take this brand over the 500 million euro turnover threshold. We have tackled unfavourable circumstances which have caused a slowdown in demand. But at the same time we have continued to work with zeal, and now - more than ever before - I believe that we can look optimistically at this goal as I believe we have all the prerequisites for achieving it by 2010. The current year will give us a first indication of our future capabilities," concluded Tomat.

02/03/2006 - LOTTO AND PT MAP LAUNCH ITALIAN BRAND IN INDONESIA

Trevignano (Italy)/Jakarta (Indonesia), 2 March 2006.- The Italian sportswear company Lotto Sport Italia has appointed PT Mitra Adiperkasa Tbk (MAP) as its exclusive licensee for Indonesia until 31 December 2010. The new licensing contract was announced yesterday at a press conference in Jakarta together with the World Cup project Zhero.

Thanks to MAP's strong experience in marketing, sales and distribution, Lotto Sport Italia aims to launch the brand in Indonesia and to establish itself as a leading sports brand, particularly this World Cup year. The objective is to reach in 3 years a sales turnover of 15 million USD corresponding to a 10% international sports brand market share, of which 65% are estimated from footwear and 35% from apparel, and to double sales in 5 years.

To meet this goal, Lotto Sport Italia and MAP have devised a product strategy that will offer Italian design, superior technology and style in sport performance and leisure products. The product lines will include international models as well as a special collection, specifically tailored for the Indonesian market, with a distribution through MAP's extensive multi-tier retail network of Planet Sports, The Athlete's Foot, Sport Stations, Soccer Stations, SOGO and many other independent sports retailers throughout the Indonesian archipelago.

On the occasion of the new license agreement, Lotto presented also in Indonesia the Zhero project and in particular Zhero Gravity, the world's first laceless football boots. Three years of intensive research to complete a product that is absolutely unique and which will be at centre stage of the coming World Cup 2006 in Germany.

"I am delighted to introduce Zhero Gravity in tandem with the launch of the brand in Indonesia", said Andrea Tomat, President of Lotto Sport Italia. "Lotto is proud to be the pioneer in the football boot field. This revolutionary product is absolutely unique in the world and it emphasizes our strong commitment to constant innovation. The 2006 World Cup in Germany is 'Lotto's project' for football and the planned investment for this event is considerable."

"Indonesia is a huge potential market for soccer" , added Andrea Tomat, "and PT Mitra Adiperkasa Tbk are clearly the leaders in marketing, sales and distribution. We believe that MAP's competence in local market knowledge combined with Lotto's Italian design and technology will create a winning market edge".

MAP Director Michael Capper said "one of MAP's key goals in 2006 is to enter the soccer market and we are delighted to sign a unique agreement with Lotto, one of the world's most iconic sports brands. Soccer penetrates all sectors of society in Indonesia and this matches with our own internal philosophy to reach "The Heart of Sport" in our country by providing products customized to local market requirements with Italian know-how at all levels of price".

MAP has more than 200 fully owned sports shops across the archipelago such as Soccer Station, Planet Sports, Sports Station, The Athlete's Foot, Golf House and The Sports Warehouse which are customized to suit the sports consumers of all income levels.

15/02/2006 - LOTTO IN THE CHINESE PREMIERSHIP

Trevignano (Italy) - A delegation from Shenyang Jinde of the Chinese Super League visited yesterday the headquarters of Lotto Sport Italia.

Last month Lotto announced its expansion into the Chinese market through the new partnership with Scienward International Holdings and the incorporation of a joint venture company, Lotto China Ltd. The sponsorship agreement between Lotto China Ltd and the Chinese team was also announced in the same press conference which was hold in Shanghai. As one of Lotto's most important marketing investments in China, this move will support the brand's strategic focus on football.

From 1 January 2006 to 31 December 2008 Lotto will be the Asian club's "Official Supplier and Technical Sponsor", acting as exclusive supplier of footwear, clothing and accessories used in the matches, training and at functions and events.

On receiving the managers of Shenyang Jinde at the company's headquarters, Lotto President Andrea Tomat presented the first pair of Zhero Gravity, the world's first laceless football boots, which will be supplied to the team in the coming season and worn by some of the key players.

'We are truly proud to announce this new partnership with Shenyang Jinde' - said a very satisfied Andrea Tomat, President and CEO of Lotto Sport Italia. 'China is definitely a key market for Lotto's strategic expansion plans and this team will act as our brand's prestigious ambassador in China's Super League.'

13/02/2006 - LOTTO AT THE COPPA CARNEVALE WORLD YOUTH TOURNAMENT

For the third consecutive year Lotto Sport Italia is the Technical Sponsor of the youth football tournament "Coppa Carnevale", which runs from 13 to 27 February 2006 at Viareggio (Italy).

This tournament is one of the most important events amongst the international youth championships and is considered as the "Champions League" of the young promising players.

Lotto will supply the official balls used during matches, the technical material to the staff and ball boys and will be present with banners on all playing fields.

Besides, Lotto will be represented by the teams of Ascoli, Fiorentina, Palermo, Treviso, Udinese and Pumas.

30/01/2006 - LOTTO AND LUCA TONI TEAMED UP UNTIL 2010

Trevignano (Italy) - Enthusiasm, dedication, professionalism, charisma, likeableness, and Italian style . what can better sum up Luca Toni?

The forward of Fiorentina and the Italian national squad visited his technical sponsor today, at Lotto Sport Italia's headquarters in Italy.

The violet bomber met the Lotto President, Andrea Tomat, and the meeting saw an extension to the sponsorship agreement between the player and the Italian company until 31 July 2010.

"We are satisfied but not surprised by the Luca's performance" said Andrea Tomat "we have always believed in his potential since his days with Palermo more than 3 years ago. It has been a story of growing up together. Today Luca is our main testimonial, as he exemplifies the brand's values of high technical content matched with unmistakable Italian style".

Luca Toni made a point of meeting all the personnel and of taking a full tour around the company, in particular to Lotto's R&D Centre. This is actually where design and development took place of Zhero Gravity, the world's first laceless football boot - thanks also to Toni's contribution. Of course he'll be wearing the boots, manufactured in Italy, at this year's FIFA World Cup in Germany.

In the early afternoon Luca Toni then visited the company's Factory Outlet Store at Cornuda to meet the many fans, giving autographs and, as always, expressing all of his typically positive Italian charisma.

Teamed up together, Lotto and Luca Toni are a strong blend that identifies and promotes the essence of Italian football worldwide. A great athlete and a great product unrivalled in terms of quality and technology.

Zhero Gravity by Lotto, on the feet of Luca Toni, will be the greatest expression of "Made in Italy" at the 2006 FIFA World Cup.

23/01/2006 - PETR CECH IS THE NEW WORLD'S BEST GOALKEEPER

Please be informed that 23-year-old Petr Cech has been named the world's best goalkeeper 2005 by the IFFHS, International Federation of Football History & Statistics. The Chelsea and Czech National team keeper was voted to the top preceding another Lotto player, Dida, the goalkeeper of Brazil and of AC Milan.
IFFHS has been selecting the world's best goalkeeper every year since 1987. For this year's edition, the votes were cast by a selected panel of experts and sports editors in 81 countries. The official result of the top keepers is as follows:

1. Petr Cech (CZE) 175 points
2. Dida (BRA) 91 points
3. Gianluigi Buffon (ITA) 78 points
4. Grégory Coupet (FRA) 43 points
5. Oliver Kahn (GER) 42 points

17/01/2006 - LOTTO PRESENTS ZHERO GRAVITY BOOTS TO VAN BRONCKHORST

Trevignano (Italy) - Barcelona and Holland defender Giovanni Van Bronckhorst visited yesterday his sportswear sponsor at the offices of Lotto Sport Italia in Trevignano.

During his visit the Barcelona star was presented with a pair of Zhero Gravity football boots, the world’s first lace-free boots, which he will wear at the 2006 World Cup in Germany. Zhero Gravity is the fruit of an investment on the part of Lotto worth € 1.5 million with 3 years of technological research, ergonomic studies of players’ feet and body movements, laboratory tests of materials, structural resistance and torsion.

Giovanni Van Bronckhorst’s sponsorship agreement with the Italian company lasts until 30 November 2007. As a left back and a key element both in his team’s defence and counter-attack, the left-footed Van Bronckhorst is a vital player for his club and national side.

Born in Rotterdam in 1975, Van Bronckhorst entered the junior levels of his local team, Feyenoord, at the age of seven. He made his senior debut in the Dutch championship in the ’93-‘94 season for RKC Waalwijk before returning to Feyenoord for the start of the following season. He then played for Glasgow Rangers and Arsenal before his move to Barcelona, who are current leaders of the Spanish championship and are in the last sixteen of the UEFA Champions League, where they now face Chelsea.

Van Bronckhorst made his debut with the Dutch national team against Brazil in 1996. He gained his 54th cap in the friendly against Italy on 12 November 2005.

13/01/2006 - LOTTO MARKS A TRIUMPH LAUNCH IN CHINA BY PRESENTING THE ZHERO WORLD CUP PROJECT

Trevignano (Italy)/Shanghai (China), 13 January 2006.- Italian sportswear company Lotto Sport Italia announces the partnership with Scienward International Holdings Ltd to create Lotto China Ltd. This new joint-venture will operate with offices in Hong Kong, Beijing, Shanghai, Shenzhen and Nanjing with the mission to offer Italian design, superior technology as well as inimitable style in sport performance and leisure products in China and Hong Kong.

For China, Lotto plans a distribution mainly through monobrand stores and department store corners. The product lines will include international models as well as a special collection, specifically realized for the Chinese market, with an eye-catching lifestyle inspired from Lotto's close ties with sport.

For Hong Kong, the distribution strategy will include the opening of a flagship store in the second half-year of 2006 as well as the presence in multibrand, independent general sporting goods and specialized tennis and football stores. The products showcased will be the performance and leisure collections of the Italian brand.

Andrea Tomat, President and CEO of Lotto Sport Italia declared at the press conference, "Lotto Sport Italia recognizes China as a key market in its worldwide business development and has therefore decided to reshape its distribution in the land of the Great Wall through this new joint-venture. Further to the recently opened five stores, Lotto plans to open 12 self-owned stores in the major cities of China, 50 franchised points of sale in the first half of 2006, as well as another 50 points of sale by the end of 2006. Our objective is to reach a sales turnover of 15 million USD in 2006, rising to 100 million USD by 2010 at retail value."

In Lotto's history, major sponsorships have always been the keystones to success stories. This tradition has been brought to China as Lotto has recently signed a sponsorship agreement with the Chinese Super League team Shenyang Jinde. According to the deal, Lotto will be the "Technical Sponsor and Official Supplier" of the prestigious football team from 1 January 2006 to 31 December 2008.

Football is Lotto's core focus and expertise. When the 2002 World Cup ended, the Lotto R&D Centre was already at work, analyzing and studying the matches and the players' behaviour on the pitch in order to make further improvements in football shoe performance. Three years of research to complete a product that is absolutely unique in the world, for the 2006 World Cup in Germany: Zhero Gravity, the first football shoe without laces.

Zhero Gravity is part of the Zhero Project which includes also Zhero Evolution and Zhero Leggenda, each carrying unique technical characteristics and features capable of fully satisfying the needs of players at all level.

"Lotto is proud to be the pioneer in the football shoe field," noted Andrea Tomat, "this revolutionary product is absolutely unique in the world and it emphasizes our strong commitment to constant innovation. The 2006 World Cup in Germany is "Lotto's project" for football and the planned investment for this event is considerable."

08/11/2005 - INDIAN TENNIS STAR SANIA MIRZA TO VISIT LOTTO SPORT ITALIA'S HEADQUARTERS IN TREVIGNANO

Trevignano (Italy), 18-year-old tennis star Sania Mirza paid a visit yesterday to Lotto Sport Italia's headquarters in Trevignano.

Mirza met with Andrea Tomat, president of the Italian sportswear company that has been supplying the tennis player the tennis shoes, apparel and accessories since March 2005, thanks also to the collaboration with Sierra Industrial Enterprises, Lotto's licensee for India.

Thanks to the close relationship and the technical consulting that bonds the Indian crack to the Italian brand, the meeting also represented the perfect opportunity for Lotto to present the shoes and apparel collection which will be worn by the athlete during the coming 12 months. In fact, as Mirza is one of Lotto's most important icons at worldwide level, the company has developed a large performance collection, which will allow an increased brand visibility and includes valuable technical feedbacks, which only a professional athlete at this level can provide.

Sania Mirza was born in Bombay in 1986 and can look back at particularly brilliant results this year, which allowed her to jump from no. 166 to no. 31 in the WTA Tour ranking list. She captured her first career title in home country of India at Hyderabad Open and also reached the final at Forest Hills (USA) and the semi-finals at the Japan Open.

The next important appointments for Sania Mirza beginning next year: Hong Kong, Sydney and the Australian Open.

05/11/2005 - FOOTBALL - AL ITTIHAD WIN ASIAN CHAMPIONS LEAGUE

The Lotto team Al Ittihad of Saudi Arabia confirmed their status as Asia's top club by winning the AFC Champions League for a second consecutive time on November, 5th in Jeddah thanks to a 4-2 victory over Al Ain (UAE), also sponsored by Lotto.

The deserved victory caps a memorable year for the club who, in July, added the Arab Champions League trophy to their impressive list of domestic and international honours.

Saudi Arabia's Al Ittihad will represent Asia at the FIFA Club World Championship which will be held in Japan from 11 to 18 December 2005.

13/10/2005 - A TRIO OF NEW OPENINGS FOR LOTTO WITH UDINE

Following the recent openings in the Mantua and Bari areas, Lotto is now toasting the official opening of another new store, in the city of Udine.

Following the May inauguration of the flagship store in Milan, two new Lotto factory outlets opened in September, one situated in Mantua's Bagnolo San Vito fashion district and one in Molfetta. Both of the new outlets are characterised by an assortment of footwear, clothing and accessories for sport and leisure wear, expressing top value for money and with a simple, sober display image in line with the criteria the brand has defined for this type of retail format.

The official opening of the new Lotto store situated at 26 via Mercatovecchio in the historic heart of Udine will take place this afternoon at 5.30 pm (Show movie). The new Friuli store's "christening" will see the tape cut by the Company's Chief Sales Officer, Alberto Niero, together with the Udinese team (of which Lotto is the technical sponsor) and coach Serse Cosmi, who will be the "godfathers".

The new store is spread over two levels and covers a total sales area of 200 square metres. It houses the sporting world of the Lotto collections - from pure performance sports (soccer, five-a-side and tennis) to leisure wear, with a full assortment in terms of footwear, clothing and co-ordinated accessories.

The men's assortment with a broad range of footwear is presented on the ground floor. The first floor is the perfect place for the women's, boys' and girls' assortments - both technical and leisure - and the rich collection of products which Lotto has made for Udinese Calcio, as well as those of the other serie A teams that the Italian sports brand sponsors (Palermo, Fiorentina, Chievo, Treviso and Ascoli). Sports underwear, eyewear and cosmetics offerings are also planned for the future.

At the exterior, the four shining windows start by creating a strong emotional impact in a store characterised by particularly effective lighting and shop fittings which take up the brand's typical colours - red, white and black - played on the base of grey PVC flooring, white walls in raw brick, white lacquered wood furniture, vertical components in black paintwork and satin-finish steel accessories, which all contribute to give the store brightness and practicality. The store is dominated by its spaciousness, the bright red central cash desk block, and numerous posters in the brand's new style of communication.

The Friuli store is also an important showcase, and takes the number of Lotto stores now operational in Italy to 29, managed either directly or through third parties. The latest stage in the Company's distribution strategy, this new store opening strengthens the brand's presence throughout Italy and fits into the broader international retail plan. The objective of that plan is to strengthen Lotto's image in those markets where the brand is already present and recognised on the one hand, and to exploit the opportunity to secure high visibility in emerging markets too on the other. The autumn period will in fact also see other countries as the protagonist, with restyling operations and new openings planned in China, India and Korea, among other countries.

09/09/2005 - LOTTO: THE ESSENCE OF SPORT, AN ESSENCE FOR SPORT

At today's press conference, with the kind participation of a selected football team of models, the Nazionale Modelle - who have been organizing charity matches for some months now, sporting their elegant outfits by Lotto on the football fields - the brand-new line of Lotto scents and cosmetics, produced and distributed under exclusive worldwide licence by Turin-based Weruska & Joel, has made its "catwalk début".

"Godfathering" the official presentation was AC Milan defender and captain of the 2002 World Cup's winning soccer team Cafu (who has been playing in Lotto boots since the year 2000), who joined the chairpersons of the two companies - Andrea Tomat for Lotto Sport Italia and Luisa Paci for Weruska & Joel - for the official launch of the new lines of scents and cosmetics for men and women bearing the Italian sports brand.

The Lotto line has "entered the field" with a comprehensive range for sportsmen and women: for women, Eau de Toilette, Body Lotion, In Shower Body Lotion, Alcohol-Free Deodorant Milk, featuring a vivacious and sparkling harmonious blend of musky and floral scents, exuding energy and sensuality, meant for exuberant, bright and passionate women who are mischievous and want to assert their vitality. Eau de Toilette, After Shave splash and balm, Alcohol-Free Deodorant Milk for men, their distinguishing trait an eloquent fragrance that reveals the instinctive language of the body and wields natural seductive charm, exposing power and energy in a sensual dynamism.

The packaging also pays homage to the line's sport origins, designed with a vibrant, dynamic slant, defined by netting that elegantly enwraps all the tension, power and speed that prelude the athletic burst.

The marketing idea steering the licence agreement between Lotto and Weruska & Joel - to last eight years (2005 - 2012) - tends to translate the high-performance contents of Lotto products into leading cosmetic items aimed to meet the needs of sportsmen and women. Scents, therefore, are joined by other tailored cosmetics, for pre- and post-sport use.

Whilst its core business is still sportswear and sports shoes, Lotto - in line with the Company's strategic plan, which entails parallel expansion using such tools as brand extension into new fields through agreements with high-profile partners (Fraly for sports underwear, Cartorama and Safta for school material and stationery) - is thus swelling its portfolio of agreements outside the sportswear field already initiated by the brand, inserting the alcohol line as another significant piece in the puzzle for its business development.

27/07/2005 - FRALY

Trevignano (Treviso)/Ponteranica (Bergamo, Italy), 27 July 2005.- Lotto Sport Italia, the Italian sportswear company, is proceeding with its strategy of expanding its brand into other sectors. In fact it is announced officially today it has renewed the licensing agreement with Fraly for the manufacture and distribution of sports underwear collections under the Lotto brand.

The collaboration between these two companies is to continue for a further 5 years, until December 2009, and will mainly apply to the European area.

Under the terms of the renewed agreement, Fraly of Bergamo will continue to manufacture and distribute sports-style underwear for men and women, further developing their research into the design of high quality items. These underwear collections, too, will be marked by the most refined Italian taste, from design to the choice of fabrics whose technical characteristics and performance are typical of sportswear brands.

After a first phase in distribution that has seen the company mainly concentrating on the Italian market, from this year Fraly expects to expand in other countries: the next target will be the extension within the European market, with the help, in some countries, of sales synergy with Lotto Sport Italia.

The relations between Lotto Sport Italia and Fraly, a company with consolidated experience in the field of underwear of high quality both in technique and design, began in 1999. Since then the turnover generated by the licensing agreement has grown at a high rate (700% more in 2004 than in 2000), the total in 2004 being about 2.2 million euro.

Apart from underwear, the Lotto Sport Italia have current licensing agreements in stationery and - an addition this year - in cosmetics. These agreements make up 2% (6 million euro) of the company's total turnover.